gtmagents/gtm-agents
value-story-framework
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Customer Survey Design Kit Skill
survey-design
Use to craft rigorous survey instruments with sampling, question logic,
SKILL.md
Full skill instructions
Customer Survey Design Kit Skill
When to Use
- Launching new surveys or refreshing existing templates.
- Diagnosing low response quality or bias in ongoing programs.
- Training GTM teams on survey best practices.
Framework
- Objective Clarity – define single-topic goals, hypotheses, and decision criteria.
- Audience & Sampling – specify personas, quotas, suppression rules, and incentive plan.
- Question Architecture – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
- Logic & Branching – outline conditional flows, progress indicators, and completion time targets.
- QA Checklist – test across devices, languages, anonymity rules, and data export formats.
Templates
- Survey brief (goal, audience, sample, success metrics).
- Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
- QA script for reviewers to confirm copy, logic, and translations.
Tips
- Cap surveys at <10 minutes unless offering significant incentives.
- Randomize answer choices when appropriate to reduce bias.
- Pair with
stakeholder-opsto align approvals and launch windows.
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