gtmagents/gtm-agents
value-story-framework
Use to craft executive-ready value narratives and ROI/TCO stories for
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Executive Briefing Kit Skill
executive-briefing-kit
Framework for packaging competitive updates into executive-ready narratives
SKILL.md
Full skill instructions
Executive Briefing Kit Skill
When to Use
- Preparing board/ELT updates on competitive threats and market shifts.
- Summarizing key intel for quarterly business reviews or deal war rooms.
- Aligning cross-functional leaders on immediate actions + investments.
Framework
- Story Arc – context, signal summary, threat/opportunity framing, recommended plays.
- Evidence Layer – data, quotes, visuals, scorecards, customer anecdotes.
- Action Register – decisions required, owner, due date, confidence level, resource ask.
- Escalation Hooks – highlight urgent risks, exec sponsors, and escalation paths.
- Follow-up Cadence – timeline for progress updates, KPI tracking, and retrospectives.
Templates
- One-page exec brief + appendix outline.
- Slide template with signal cards, impact matrix, and action tracker.
- Decision log template for recording commitments + rationale.
Tips
- Lead with business impact before diving into tactical intel.
- Include “what we need from you” explicitly to unlock fast decisions.
- Use with
analyze-competitive-landscapeandbuild-battlecard-suitefor cohesive storytelling.
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