gtmagents/gtm-agents
customer-insights
Use when consolidating product usage, health, and sentiment signals for
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Battlecard System Skill
battlecard-system
Use to standardize competitive positioning, objection handling, and talk
SKILL.md
Full skill instructions
Battlecard System Skill
When to Use
- Launching new competitive programs or product updates.
- Training teams ahead of major deals or campaigns.
- Refreshing differentiators based on win/loss analysis.
Framework
- Competitive Intel – capture strengths, weaknesses, proof, and trigger signals per competitor.
- Messaging Pillars – align headline, supporting proof, and objection responses.
- Delivery Format – deck, one-pager, LMS module, and short-form scripts.
- Distribution & Access – tag assets, set expiration dates, and embed in enablement tools.
- Feedback Loop – collect field feedback, update win/loss data, and refresh quarterly.
Templates
- Battlecard layout (overview, talk track, objections, proof points).
- Objection handling matrix.
- Competitive win/loss capture form.
Tips
- Keep “permission to win” statements crisp; avoid feature dumping.
- Include audio/video snippets from top performers.
- Align with legal/product teams before publishing sensitive data.
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