gtmagents/gtm-agents
value-story-framework
Use to craft executive-ready value narratives and ROI/TCO stories for
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Signal Correlation Workbench Skill
signal-correlation-workbench
Toolkit for linking VoC feedback with telemetry, revenue, and operational
SKILL.md
Full skill instructions
Signal Correlation Workbench Skill
When to Use
- Quantifying the impact of qualitative feedback on churn, expansion, and adoption.
- Connecting support data, product usage, and survey responses into a unified narrative.
- Testing hypotheses about leading indicators for customer health.
Framework
- Data Inventory – list all relevant sources (surveys, NPS, CSAT, telemetry, CRM, finance).
- Join Strategy – map IDs/keys, sampling windows, and normalization rules.
- Correlation Analysis – evaluate relationships (Pearson/Spearman), cohort comparisons, regression snippets.
- Signal Strength Scoring – combine volume, recency, severity, and revenue exposure.
- Insight Packaging – translate stats into plain language, visuals, and actionable levers.
Templates
- SQL/notebook snippets for merging VoC tags with product/CRM tables.
- Dashboard layout showing signal volume vs impact.
- Experiment tracker linking hypotheses to validated outcomes.
Tips
- Watch for survivor bias; include lost customers when possible.
- Flag data quality caveats prominently to maintain trust.
- Pair with
synthesize-voc-insightsto auto-embed correlations into narratives.
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