gtmagents/gtm-agents
value-story-framework
Use to craft executive-ready value narratives and ROI/TCO stories for
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Retention & LTV Playbook Skill
retention-ltv-playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
SKILL.md
Full skill instructions
Retention & LTV Playbook Skill
When to Use
- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
- Benchmarking repeat purchase and churn signals by cohort.
- Equipping lifecycle teams with proven offers, creative angles, and cadences.
Framework
- Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
- Offer Library – incentives mapped to cohort + margin guardrails.
- Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
- Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
- Testing Roadmap – prioritized experiments per lifecycle cohort.
Templates
- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
- Loyalty program tracker (points, tiers, redemption metrics).
- Experiment log for retention tests with hypotheses + guardrails.
Tips
- Align offers with merchandising calendar to prevent message fatigue.
- Incorporate zero/first-party data capture prompts early in the lifecycle.
- Pair with
launch-retention-programfor automated plan creation.
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