gtmagents/gtm-agents
value-story-framework
Use to craft executive-ready value narratives and ROI/TCO stories for
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Email QA Gates Skill
qa-gates
Use before launching sequences to validate content, data, compliance,
SKILL.md
Full skill instructions
Email QA Gates Skill
When to Use
- Prior to activating new nurture or lifecycle programs.
- After major changes to segmentation, personalization tokens, or deliverability settings.
- During post-incident reviews to ensure fixes remain in place.
Framework
- Content & Personalization – placeholders resolved, links tracked, dynamic content fallback tested.
- Data & Routing – trigger logic, smart lists, suppression rules, CRM fields synced.
- Compliance – footer language, preference center links, consent status, regional routing.
- Tracking & Analytics – UTM/tagging consistency, BI/warehouse pipes, alert webhooks.
- Monitoring Hooks – dashboards referenced, alert thresholds set, rollback plan documented.
Templates
- QA runbook with owner, status, evidence links for each checklist item.
- Proofing matrix (persona × email × device × ISP) for screenshot validation.
- Launch readiness form requiring sign-off from marketing, ops, legal, and RevOps.
Tips
- Pair with
deliverability-opsto confirm authentication and inbox monitoring. - Automate regression tests via API where possible (token validation, link health).
- Store QA evidence (screenshots, logs) alongside sequence assets for audits.
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