gtmagents/gtm-agents
value-story-framework
Use to craft executive-ready value narratives and ROI/TCO stories for
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Creative Production Playbook Skill
production-playbook
Use to convert creative briefs into actionable task plans with owners
SKILL.md
Full skill instructions
Creative Production Playbook Skill
When to Use
- Planning asset production across multiple channels or regions.
- Coordinating internal + external resources (agencies, freelancers, localization vendors).
- Tracking throughput, timelines, and blockers for GTM leadership.
Framework
- Asset Breakdown – detail deliverables, formats, specs, and reuse opportunities.
- Workstream Mapping – define design, copy, motion, dev, QA, localization workstreams.
- Timeline + SLA – set draft/review/polish milestones with buffer times.
- Resource Plan – assign talent, tools, budgets, and approval layers.
- Reporting Hooks – embed status dashboards, capacity metrics, and risk alerts.
Templates
- Workback schedule (table + Gantt view).
- Project board column definitions + label taxonomy.
- Weekly status brief template.
Tips
- Group similar assets to accelerate production via modular components.
- Include review gates with clear exit criteria to avoid churn.
- Pair with
creative-qa-checklistbefore green-lighting delivery.
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