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Nurture Personalization Logic Skill

personalization-logic

Use when defining dynamic content rules, tokens, and conditional offers

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SKILL.md

Full skill instructions

Nurture Personalization Logic Skill

When to Use

  • Building dynamic content for lifecycle nurtures.
  • Mapping personalization tokens (industry, role, behavior) to copy blocks.
  • Coordinating personalization across email, in-app, ads, and SDR assists.

Framework

  1. Segmentation Inputs – persona, industry, product usage, lifecycle stage, engagement history.
  2. Content Blocks – hero, proof, CTA, offer modules with variants per segment.
  3. Token Management – define data sources, fallback values, formatting rules.
  4. Testing Plan – structure A/​B/​C tests for personalization depth.
  5. Governance – approval workflows, localization, compliance, expirations.

Templates

  • Personalization matrix (segment vs module vs asset).
  • Token dictionary (field, source, fallback, formatting).
  • QA checklist (seed records, fallback coverage, compliance notes).

Tips

  • Start with modular blocks so ops can update without rewriting entire emails.
  • Document dependencies on upstream data hygiene.
  • Pair with copywriting + design teams for brand consistency.

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