gtmagents/gtm-agents
value-story-framework
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Mood Board Builder Skill
mood-board-builder
Use to compile visual inspiration, color palettes, and typography references
SKILL.md
Full skill instructions
Mood Board Builder Skill
When to Use
- Early concepting for campaigns, product launches, or rebrands.
- Presenting creative direction options to stakeholders.
- Aligning distributed teams/agencies on look and feel.
Framework
- Inspiration Sourcing – collect references from brand archives, industry examples, and trend boards.
- Palette Definition – propose color, typography, texture, and motion cues.
- Layout Assembly – organize visuals into narrative sections (story, audience, execution).
- Annotation Layer – add notes on why each reference matters, usage guidelines, and accessibility considerations.
- Feedback Hooks – include prompts for stakeholders to vote/comment.
Templates
- Figma/Canva board layout.
- PDF deck template with sections (vision, palette, typography, photography).
- Feedback form with scoring rubrics.
Tips
- Limit each board to 3–4 cohesive directions to avoid choice overload.
- Include real campaign copy snippets to ground visuals.
- Pair with
creative-directoroutputs for swift approval.
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