gtmagents/gtm-agents
value-story-framework
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Message Architecture Systems Skill
message-architecture
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
SKILL.md
Full skill instructions
Message Architecture Systems Skill
When to Use
- Creating new messaging for campaigns, features, or personas.
- Auditing messaging consistency across channels.
- Onboarding new writers or agencies.
Framework
- Audience & Insight – persona, pain, desired outcome.
- Promise – primary value proposition + emotional appeal.
- Proof – metrics, customer quotes, product differentiators.
- Hooks – formulas mapped to channels.
- CTAs – stage-specific calls to action + urgency modifiers.
Templates
- Message house diagram.
- Hook bank sheet with formulas/examples.
- CTA matrix (persona x funnel stage x CTA).
Tips
- Document banned phrases and compliance notes.
- Keep proof points fresh; retire outdated metrics.
- Pair with
voice-guidelinesskill to maintain tone consistency.
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