gtmagents/gtm-agents
value-story-framework
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Launch Tiering Framework Skill
launch-tiering
Use when sizing go-to-market launches by impact, resources, and governance
SKILL.md
Full skill instructions
Launch Tiering Framework Skill
When to Use
- Evaluating upcoming releases to determine Tier 1/2/3 scope.
- Aligning stakeholders on budget, channels, and required deliverables.
- Documenting launch expectations for planning, approvals, and reporting.
Framework
- Impact Criteria – ARR target, product scope, audience reach, competitive urgency.
- Resource Requirements – channels activated, creative/engineering effort, regional needs.
- Governance Level – exec involvement, war-room cadence, risk tolerance.
- Instrumentation – telemetry readiness, reporting complexity, experimentation.
- Compliance & Dependencies – legal/security review, partner commitments, support readiness.
Templates
- Tier scoring matrix (criteria, weights, thresholds, recommended resourcing).
- Tier playbook (required workstreams, artifacts, checkpoints, reporting).
- Approval checklist for tier changes or escalations.
Tips
- Reassess tier mid-cycle if scope or market conditions shift.
- Maintain a historical log of tier decisions for future benchmarking.
- Tie tier definitions to budgeting + staffing models to ensure consistency.
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