gtmagents/gtm-agents
value-story-framework
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Insight Synthesis Framework Skill
insight-synthesis
Use to convert raw customer feedback into compelling narratives, themes,
SKILL.md
Full skill instructions
Insight Synthesis Framework Skill
When to Use
- Wrapping up research studies, surveys, or ongoing feedback programs.
- Preparing executive readouts or roadmap recommendation docs.
- Aligning cross-functional stakeholders on prioritized issues/opportunities.
Framework
- Signal Stacking – layer qualitative quotes, quantitative metrics, and behavioral data for each insight.
- Theme Laddering – cluster related findings into parent themes, mapping to personas and journeys.
- Impact Assessment – estimate business impact (ARR, adoption, satisfaction, efficiency) and confidence level.
- Recommendation Crafting – outline proposed actions, owners, and success metrics.
- Storytelling – build narrative arcs with hooks, evidence, and clear calls to action.
Templates
- Insight card (context, signal evidence, impact, recommendation).
- Executive summary outline with top themes and action table.
- Appendix structure for quotes, charts, and methodology notes.
Tips
- Keep verbatim quotes close to stats to reinforce credibility.
- Use visual cues (heatmaps, journey overlays) to help audiences grasp patterns quickly.
- Pair with
stakeholder-opsto ensure follow-up actions are logged and tracked.
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