gtmagents/gtm-agents
value-story-framework
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Champion Engagement System Skill
champion-engagement-system
Framework for recruiting, activating, and rewarding community champions.
SKILL.md
Full skill instructions
Champion Engagement System Skill
When to Use
- Building community advocacy programs (advisory circles, ambassador tracks, beta councils).
- Coordinating champion contributions to events, content, referrals, or product input.
- Monitoring engagement health and risk signals among top advocates.
Framework
- Selection Criteria – health scores, expertise, influence, diversity goals, legal clearance.
- Journey Mapping – onboarding, activation milestones, recognition, renewal.
- Contribution Menu – speaking, content creation, mentoring, betas, peer support.
- Incentives & Recognition – swag, access, revenue share, spotlight campaigns.
- Measurement – track contributions, influenced pipeline, retention, satisfaction.
Templates
- Champion Tiering: See
references/champion_tiering.mdfor levels and benefits. - Champion roster sheet with scoring, status, and owner.
- Program brief (objectives, commitments, benefits, timeline).
- Recognition calendar + communication kit.
Tips
- Offer multiple contribution tiers to accommodate bandwidth.
- Create private channels for champions to bond + give feedback.
- Pair with
launch-community-activation-seriesto slot champions seamlessly.
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