gtmagents/gtm-agents
value-story-framework
Use to craft executive-ready value narratives and ROI/TCO stories for
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Call Brief Framework Skill
call-brief-framework
Use to structure concise call briefs with objectives, agendas, and role
SKILL.md
Full skill instructions
Call Brief Framework Skill
When to Use
- Preparing customer meetings that need clear objectives and roles.
- Enabling managers to inspect upcoming calls before they happen.
- Sharing quick reference docs with supporting teams (SEs, exec sponsors).
Framework
- Objective & Outcome – state desired business outcome and success signals.
- Stakeholders & Roles – list attendees, personas, and internal owners.
- Agenda – map timeline with talk tracks, demos, and checkpoints.
- Key Messages & Proof – highlight value pillars, metrics, and references.
- Risks & Follow-ups – flag sensitivities, blockers, and immediate next steps.
Templates
- One-page call brief (objective, agenda, roles, messaging, assets).
- Manager inspection checklist.
- Follow-up log for commitments captured during the meeting.
Tips
- Keep the brief within a single page to encourage adoption.
- Include a “call scorecard” section so managers can annotate feedback post-call.
- Pair with
persona-intelfor tailored questions and talk tracks.
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