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Lead Research Skill
lead-research
Research and qualify potential leads using data sources, social media, and business intelligence for sales and marketing
SKILL.md
Full skill instructions
Lead Research Skill
Identify, research, and qualify potential leads for sales and business development.
When to Use
- Lead generation
- Sales prospecting
- Market research
- Partnership opportunities
Core Capabilities
- Company research
- Contact discovery
- Decision-maker identification
- Company size and revenue estimation
- Technology stack identification
- Buying signals detection
- Lead scoring and qualification
Research Process
- Identify Target: Industry, size, location
- Company Research: Website, LinkedIn, news
- Contact Discovery: Decision-makers, emails
- Qualification: Budget, authority, need, timing
- Enrichment: Add context and insights
- Scoring: Prioritize leads
Data Sources
- LinkedIn Sales Navigator
- Hunter.io (email finding)
- Clearbit
- ZoomInfo
- Crunchbase
- Company websites and blogs
- News and press releases
Lead Qualification (BANT)
- Budget: Can they afford it?
- Authority: Is this the decision-maker?
- Need: Do they have the problem?
- Timing: When will they buy?
Best Practices
- Personalize outreach
- Multi-channel approach
- Track engagement
- Follow up consistently
- Use CRM to manage leads
Resources
- LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
- Hunter.io: https://hunter.io/
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