Content Calendar

Content Calendar

Overview

Creates structured content calendars with topics, formats, platforms, and posting schedules aligned to business goals.

Workflow

Step 1: Define the Strategy

1. Platforms: Which channels? (Instagram, LinkedIn, YouTube, etc.)
2. Frequency: How often per platform?
3. Content pillars: 3-5 themes to rotate through
4. Goals: Brand awareness, leads, sales, authority?
5. Time period: Weekly, monthly, quarterly?

Step 2: Set Content Pillars

Define 3-5 recurring themes. Example:

• Educate: Tips, how-tos, tutorials
• Inspire: Stories, case studies, results
• Engage: Questions, polls, controversial takes
• Sell: Offers, testimonials, product features
• Personal: Behind-the-scenes, day-in-life

Step 3: Build the Calendar

Output Format

# Content Calendar: [Month/​Quarter]

## Strategy Overview
- **Platforms**: [list]
- **Posting frequency**: [per platform]
- **Content pillars**: [list]
- **Key dates/​events**: [relevant dates this period]

## Weekly Schedule

### Week 1: [Theme]

| Day | Platform | Content Type | Topic | Pillar | CTA | Status |
|-----|----------|-------------|-------|--------|-----|--------|
| Mon | LinkedIn | Text post | [topic] | Educate | Comment | Draft |
| Tue | Instagram | Carousel | [topic] | Inspire | Save | Idea |
| Wed | — | — | — | — | — | — |
| Thu | LinkedIn | Story post | [topic] | Personal | Follow | Idea |
| Fri | Instagram | Reel | [topic] | Engage | Share | Idea |

[Repeat for each week]

## Content Ideas Bank
[20+ topic ideas organized by pillar for future use]

## Monthly Goals
- Posts published: [target]
- Engagement rate: [target]
- Followers gained: [target]
- Leads generated: [target]

Quality Checklist

• Pillars rotate evenly (not all selling)
• Mix of content formats per platform
• CTAs vary (not always "follow me")
• Key dates/​holidays included
• Realistic posting frequency