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Clay Upgrade & Migration

clay-upgrade-migration

Navigate Clay plan changes, pricing migrations, and feature upgrades.

SKILL.md

Full skill instructions

Clay Upgrade & Migration

Overview

Guide for navigating Clay plan upgrades and the March 2026 pricing overhaul. Clay restructured from Starter/​Explorer/​Pro to Launch/​Growth tiers, split credits into Data Credits + Actions, and cut data costs 50-90%. This skill covers migration decisions, integration impact, and adaptation strategies.

Prerequisites

  • Active Clay account
  • Understanding of current credit consumption
  • Access to Clay billing dashboard

Instructions

Step 1: Understand the 2026 Pricing Change

Old Plans (Legacy -- available until April 10, 2026):

PlanPriceCreditsKey Limits
Starter$149/​moLimitedNo HTTP API, no webhooks
Explorer$349/​mo25K400 records/​hour throttle
Pro$800/​mo50KHTTP API, webhooks, priority support

New Plans (March 2026+):

PlanPriceData CreditsActionsKey Features
Launch$185/​mo2,50015,000Phone enrichment, signal tracking
Growth$495/​mo6,00040,000CRM sync, HTTP API, web intent, ads

Key changes:

  • Credits split into Data Credits (buying enrichment data) and Actions (using the platform)
  • Data costs cut 50-90% (each enrichment is cheaper)
  • No enrichment charges on failed lookups (no data = no charge)
  • Credit rollover capped at 2x monthly limit

Step 2: Audit Your Current Usage

# Check current plan and credit usage from Clay dashboard
# Navigate to Settings > Plans & Billing
# Record:
# - Current plan tier
# - Monthly credits used (average over 3 months)
# - Which enrichment providers consume most credits
# - Whether you use HTTP API columns
# - Whether you use webhook sources

Decision matrix for migration:

If you currently...Recommended new plan
Use < 2,500 data credits/​moLaunch ($185)
Need HTTP API columnsGrowth ($495)
Need CRM syncGrowth ($495)
Use webhooks + high volumeGrowth ($495)
Stay on legacy ExplorerKeep legacy if 400/​hr limit works
Have Enterprise contractContact Clay sales

Step 3: Adapt Integration Code for New Credit Model

// src/​clay/​credit-tracker.ts — track new split credit model
interface CreditUsage {
  dataCredits: { used: number; limit: number; rolloverMax: number };
  actions: { used: number; limit: number };
}

class CreditTracker {
  private usage: CreditUsage;

  constructor(plan: 'launch' | 'growth') {
    this.usage = plan === 'launch'
      ? { dataCredits: { used: 0, limit: 2500, rolloverMax: 5000 }, actions: { used: 0, limit: 15000 } }
      : { dataCredits: { used: 0, limit: 6000, rolloverMax: 12000 }, actions: { used: 0, limit: 40000 } };
  }

  recordEnrichment(dataCreditsUsed: number) {
    this.usage.dataCredits.used += dataCreditsUsed;
    this.usage.actions.used += 1; // Each enrichment = 1 action

    if (this.usage.dataCredits.used > this.usage.dataCredits.limit * 0.8) {
      console.warn(`Data credits at ${((this.usage.dataCredits.used / this.usage.dataCredits.limit) * 100).toFixed(0)}% of monthly limit`);
    }
  }

  canAfford(estimatedCredits: number): boolean {
    return (
      this.usage.dataCredits.used + estimatedCredits <= this.usage.dataCredits.limit &&
      this.usage.actions.used + 1 <= this.usage.actions.limit
    );
  }
}

Step 4: Optimize for the New Model

No-charge on failed lookups changes the cost equation:

// Old model: every enrichment attempt cost credits, even if no data returned
// New model: only charged when data is actually returned

// This makes wider waterfall enrichments cheaper:
// Before: 5-provider waterfall = 5 charges even if only 1 finds data
// After: 5-provider waterfall = 1 charge if only 1 finds data
// Strategy: wider waterfalls are now more cost-effective

Connect your own API keys for maximum savings:

ProviderClay Credits (managed)Own Key
Apollo2 data credits0 credits
Clearbit2-5 data credits0 credits
Hunter2 data credits0 credits
ZoomInfo5-13 data credits0 credits

Step 5: Migrate Webhook Integrations

If moving from a plan without webhooks to one with them (or vice versa):

# Test webhook availability on new plan
curl -X POST "$CLAY_WEBHOOK_URL" \
  -H "Content-Type: application/​json" \
  -d '{"migration_test": true, "timestamp": "'$(date -u +%Y-%m-%dT%H:%M:%SZ)'"}'

# Verify HTTP API columns still work after plan change
# HTTP API columns are only available on Growth plan

Error Handling

IssueCauseSolution
Features disappearedDowngraded planCheck feature availability per tier
HTTP API columns disabledMoved to Launch (no HTTP API)Upgrade to Growth or use webhooks only
Higher credit usage than expectedActions now counted separatelyMonitor both Data Credits and Actions
Webhook stopped workingPlan change affected accessVerify webhook feature on current plan

Resources

Next Steps

For CI integration during upgrades, see clay-ci-integration.

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