Lead Qualification Skill

lead-qualification

Use when evaluating ICP fit, buying intent, and routing priority for new leads.

gtmagents/gtm-agents·0installs411starsSales & marketing

SKILL.md

Full skill instructions

Lead Qualification Skill

When to Use

New inbound/outbound leads need scoring before SDR outreach.
Marketing > Sales handoff requires consistent acceptance criteria.
You must prioritize high-intent signals for limited SDR capacity.
RevOps wants transparent scoring logic tied to pipeline stages.

Framework

FITS Model – Firmographics, Intent, Timing, Solution Match as core dimensions.
Scoring Steps – normalize data, apply weights, set thresholds (80+, 60–79, 40–59, <40), and capture explainability notes.
Question Toolkit – pain, authority, budget, timeline prompts to validate scoring inputs.
Routing Logic – map scores to AE handoff, SDR follow-up, nurture, or recycle.
Handoff Checklist – verify CRM data, attach notes/enrichment, include recommended CTA, start AE SLA timer.

Templates

Fit scoring sheet (CSV) with weight columns and notes.
Intent signal decoder (G2 topics → pains) for faster scoring.
Playbooks for inbound vs outbound vs PQL models.
Handoff checklist doc for SDRs.

Tips

Review weights quarterly with RevOps to match evolving ICP.
Keep explainability notes so AEs trust automated scores.
Pair scoring with QA sampling to catch bad data feeds early.
Share top intent triggers weekly so marketing can reinforce them.

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/gtmagents/gtm-agents --skill lead-qualification

View on GitHub

plugins/sales-prospecting/skills/lead-qualification/SKILL.md

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