Qualifyed.AI - Lookalike Audiences
Boost ROAS with AI-powered audience targeting
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- Boost ROAS with AI-powered audience targeting
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- Paid
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About Qualifyed.AI - Lookalike Audiences
AI Predictive Audiences by Qualifyed is a tool that leverages AI and Machine Learning techniques to help businesses unlock prospective audiences that resemble their ideal customers. This tool is designed to train machine learning models on businesses' existing first-party data, which is not affected by popular tracking opt-out movements like iOS 14.5. Functioning independently from third-party cookies, it creates lookalike models resilient to changes in customer tracking mechanisms. The stated process involves ingesting a file of first-party PII (Personally Identifying information) data of US consumers, running these seed files across marketing databases over 3,400 attributes for modeling what existing buyers look like. The model is the applied to the US population to pre-score 96% of US adults on their likelihood to convert to the product or service. This assists businesses to intelligently target new, cold prospects with a high probability of becoming their next customers. The final audience is ingested into the client's ad account for them to run ads against. Despite the prevailing skepticism around AI's overuse in marketing, Qualifyed leverages it in a fashion that has proven effective for Fortune 500 companies.
Pros
- Uses first-party data
- Cold prospect conversion
- Offers credit bureau data
- Creates Lookalike audiences
- Predictive Scoring for prospects
- Targets US consumer audience
- Uses non-cookie data
- Resilient to tracking changes
- Personalized campaign targeting
- Affordable for SMBs
- No long-term contracts
- Protects user privacy
Cons
- Only for US consumers
- Relies on first-party data
- No long-term contracts
- Limited to email targeting
- Results depend on existing customer data
- Depends on accuracy of marketing databases
- Requires access to personal identifying information
- May not work well with smaller businesses
- Costly for small businesses
- Dependent on Live
- Ramp integration