Phrases

About Phrases

Phrase is a platform specializing in AI-powered localization solutions designed to streamline translation, enhance quality, and scale content [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/)[5](https://phrase.com/platform/ai-solutions/). Its core purpose is to simplify and accelerate the localization of digital products and content for global audiences, making it easier to translate text, manage translation workflows, and ensure consistent quality across multiple languages [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/)[5](https://phrase.com/platform/ai-solutions/). Key features and capabilities include: * **Machine Translation (MT):** Offers various MT engines, including Phrase NextMT and Phrase Next GenMT, with the ability to integrate with third-party engines [1](https://phrase.com/ai/). The MT Autoselect feature uses AI to choose the most suitable engine for a given task [1](https://phrase.com/ai/). * **Quality Assurance (QA):** Ensures translation accuracy and consistency with features like Phrase QPS (Quality Performance Score) and Auto LQA (Language Quality Assessment) [1](https://phrase.com/ai/). * **Custom AI:** Allows users to train custom machine translation engines using their own data [1](https://phrase.com/ai/). * **Automated Post-Editing and Adaptation:** Auto Adapt refines machine translations, adjusting aspects like terminology and tone [1](https://phrase.com/ai/). AI Actions offers automated text refinement and tone adjustment within the Phrase Strings Editor [1](https://phrase.com/ai/). * **Workflow Automation:** Integrates workflow automation tools, including automated linguist selection and integration with other systems using webhooks [2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). * **Non-Translatable Identification:** Automatically detects non-translatable elements in text [1](https://phrase.com/ai/). * **Integration with other systems:** Integrates with platforms like GitHub, WordPress, Zendesk, Figma, Contentful, and Unity [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). * **Phrase Portal:** A secure translation hub for multilingual content [2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). * **Phrase Orchestrator:** Automates localization workflows through no-code workflows, webhooks, and Action Bundles [2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). * **Phrase Data:** Provides detailed insights into localization projects [2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). Potential use cases and applications span across software, website, mobile app, and game localization, as well as marketing and technical documentation [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). It is also used in enterprise localization for managing large-scale projects [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). Phrase's unique selling points include its comprehensive AI suite, control and customization options, customer-specific MT engines, strong integrations, and focus on quality [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). Integration capabilities include GitHub, WordPress, Zendesk, Figma, Contentful, and Unity [1](https://phrase.com/ai/)[2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/). Recent updates and developments feature new AI capabilities focused on speed, control, and usability; TM Threshold Optimizer; Auto LQA Validation Mode; Unity integration for game localization; and enhancements to Phrase Portal, Automated Asset Curation, Phrase Orchestrator, Phrase Data, and AI Actions [2](https://phrase.com/news/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth/).