Quick facts
- Best for
- Get market insights in minutes, not weeks.
- Pricing
- Freemium
- Editor rating
- 4.5 / 5
- Community saves
- 0
About NowKnow
NowKnow is a market research platform powered by artificial intelligence. It enables users to test their ideas and derive detailed insights within minutes as opposed to traditional weeks-long techniques. NowKnow's integral feature is AI personas that provide authentic feedback based on real demographic profiles, allowing for precise targeting based on age, location, interests, etc. Users can upload images for visual testing, and get feedback on different designs making it a relevant tool for designers comparing various designs. NowKnow promises no privacy issues since AI personas generate all responses, thus eliminating the need for GDPR/CCPA compliance. The platform encourages unlimited testing, allowing users to run as many studies as they need without incurring additional recruitment costs. It supports a variety of use-cases like A/B testing for logo designs, UI/UX design testing, testing YouTube thumbnails or social media ad creatives, validating marketing messages, and even validating business and product concepts. The added advantage of the platform is that it facilitates testing of various product photography styles as well as angles for e-commerce listings or marketing purposes.
Pros
- Insights within minutes
- Precise demographic targeting
- Supports image uploads
- Visual testing capability
- GDPR/CCPA compliance unnecessary
- Unlimited testing
- Useful for A/B testing
- Supports UI/UX design testing
- Allows You
- Tube thumbnail testing
- Test social media ad creatives
- Marketing message validation
Cons
- Limited demographics
- Limited customization options
- Lack of real-time support
- Inflexible pricing
- Inadequate analytics dashboard
- Specific image format
- Limited image upload
- No physical user testing
- Inadequate sample demographics