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Luna.ai

Simplify and Supercharge Your B2B Prospecting with AI

Sales & marketing· 4.5·32 saves·Freemium

Luna.ai is a freemium AI tool. Simplify and Supercharge Your B2B Prospecting with AI. Editors list 8 strengths on this page, next to the published price.

Quick facts

Best for
Simplify and Supercharge Your B2B Prospecting with AI
Pricing
Freemium
Editor rating
4.5 / 5
Community saves
32

About Luna.ai

Luna.ai, now Utopian Labs, was an AI-powered B2B prospecting platform designed to simplify finding and engaging new customers. It automated and enhanced outbound sales, helping sales teams increase efficiency and close more deals. As of March 15, 2025, the platform has been sunsetted, with its functionality now part of Utopian Labs. Luna.ai streamlined outbound sales by automating lead generation, personalized outreach, and follow-up communication. It functioned as an all-in-one platform, improving team efficiency. The platform used AI to analyze prospect data, crafting tailored messages. Key features included: * A database of over 275 million leads, with options to upload custom leads via CRM, CSV, Zapier, or webhooks. * AI-powered personalization, creating personalized cold emails by analyzing prospects' websites and social profiles. * Multichannel outreach across email, LinkedIn, and cold calling. * Automated email warm-up services to improve deliverability. * Task management tools to organize sales activities. * Integrations with CRM platforms like Salesforce, Hubspot, and Pipedrive, plus Zapier integration. * Performance reporting with detailed analytics. Luna.ai was suited for SMBs and lean sales teams, allowing them to scale outreach without increasing staffing costs. Use cases included lead generation, personalized outreach, meeting scheduling, and follow-up management. The platform combined multiple sales tools into one; its AI-powered personalization created more effective emails than generic templates. Its focus on email deliverability and multichannel outreach provided a competitive advantage. Some users found the AI-generated emails formulaic. The platform required integration with an email account and supported connections with major CRMs and sales engagement tools, and was accessible via a web interface. Luna.ai integrated with Salesforce, Hubspot, Pipedrive, and Zapier, facilitating data synchronization and workflow management. Luna.ai received high ratings on Capterra (4.7 stars) and G2 (4.3 stars) and was recognized as a top-ranked lead generation software. In February 2025, Luna.ai was sunsetted and rebranded as Utopian Labs.

Pros

  • AI-powered lead generation and personalization
  • Enhanced email deliverability with DNS configuration
  • Multichannel outreach including email, LinkedIn, and cold calling
  • Lead research and intelligence with personalized insights
  • Seamless integrations with major CRMs like Salesforce, HubSpot, and Pipedrive
  • Task management tools to organize sales activities
  • Detailed performance reporting
  • Unlimited email accounts for scaling outreach

Pricing

Free Plan
$0
  • • 100 leads per month
  • • Access to core features
Starter
$120
  • • 300 leads per month
Starter Plus (Most Popular)
$360
  • • 1,000 leads per month
Premium
$687.5
  • • 2,500 leads per month
Ultimate
$1250
  • • 5,000 leads per month
Launch
$39
  • • Per user pricing
  • • Unlimited makers
Enterprise
$15
  • • Per maker pricing
  • • Unlimited makers