Quick facts
- Best for
- Creator-Led Growth, Executed by AI
- Pricing
- Paid
- Editor rating
- 5 / 5
- Community saves
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About Koli
Socials: TL;DR I've personally juggled tools to search for creators, outreached to thousands of them across different languages, and had my inbox constantly flooded. With my co-founder Lucas, we built Koli to automate that painful work. Koli is not a self-service tool to manage your creator campaigns — it actually does the work for you, with AI agents that handle sourcing, vetting, outreach, and content ops. Creator marketing is one of the most powerful growth channels today, but running it is still painfully manual. Most teams wait 6 to 8 weeks from brief to live content, waste 30 to 50% of their budget on the wrong creators, and burn hours chasing replies and juggling tools. Existing platforms are self-service and require constant manpower to operate. That doesn't scale. Koli's AI agents run the full workflow for you: creator search across 430M profiles, vetting, outreach, negotiation, contracting, and content follow-ups. You stay in the loop for approvals. The agents handle the execution. How it works: - Chat with Emily, our AI campaign assistant, to set up your campaign in minutes. - Within 24 hours, a shortlist of interested, vetted creators start to appear in your dashboard for your approval. - Koli manages all creator communications until the content is live. You can review drafts, give feedback, and approve the final content. Customers have seen an approval rate up to 95%, content delivered in 5 days, and signups and sales uplifts of up to 180%. Koli works for B2C businesses across consumer apps, AI products and DTC brands on Instagram, TikTok and YouTube, globally. Supported featuresAgents
Pros
- Saves massive time — goes from 6 to 8 weeks to days, with no manual sourcing or outreach
- No extra headcount needed — AI agents replace what would typically require a full-time ops person or agency
- Reach creators of all sizes, niches and languages globally from niche experts to UGC creators
- Full workflow in one place — no juggling tools, CRMs, spreadsheets, or inboxes
- Humans stay in control — you approve creators, review content, and give feedback
Cons
- User not in direct contact with creators. May feel like a leap of trust for teams used to controlling every step of the workflow
- Influencer negotiation not indicated
- Reliant on creator availability
- Best suited for B2C — less relevant for B2B use cases today
- Requires a brief and some input upfront — not fully zero-touch