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Klaviyo

AI-first B2C CRM for personalized, omnichannel growth across marketing, service, and data.

Sales & marketing· 4.5·0 saves·Freemium

Quick facts

Best for
AI-first B2C CRM for personalized, omnichannel growth across marketing, service, and data.
Pricing
Freemium
Editor rating
4.5 / 5
Community saves
0

About Klaviyo

Klaviyo is the AI-first B2C CRM that unifies marketing automation, customer service, analytics, and a built-in data platform to power personalized, omnichannel experiences across email, SMS, WhatsApp, mobile push, reviews, and more. With K:AI agents, predictive analytics, and a marketer-friendly CDP, Klaviyo helps brands activate real-time insights, orchestrate flows and campaigns, and turn service into revenue—trusted by 183,000+ brands worldwide.

Pros

  • AI-first B2C CRM with built-in customer data platform (CDP)
  • K:AI Marketing Agent for campaign creation and optimization
  • K:AI Customer Agent for 24/7 on-brand support (SMS, web chat, email)
  • Predictive analytics for CLTV, churn risk, and next order date
  • Smart Send Time for individual delivery optimization
  • AI-powered content and subject line generation
  • Flows AI to auto-build customer journeys
  • Segments AI for natural-language audience building
  • Channel Affinity to pick the best channel per customer
  • AI-powered A/B testing with automated winner selection
  • Omnichannel orchestration across email, SMS, WhatsApp, push, RCS, and in-app messaging
  • Customer Hub for self-service order tracking, returns, and discovery

Cons

    Pricing

    Free
    $0
    • • Up to 250 active profiles
    • • Up to 500 email sends per month
    • • Approximately 150 SMS credits for testing (country-dependent)
    • • Drag-and-drop email editor and basic templates
    • • Core automations and segmentation
    • • Access to integrations
    • • Email support for the first 60 days
    Paid Email
    $20
    • • Pricing scales by active profiles (usage-based)
    • • Higher send limits aligned to your profile tier
    • • All Free features included
    • • A/B testing and advanced reporting/analytics
    • • Support levels that increase with plan size
    • • Optional SMS add-on
    Paid Email & SMS
    $0
    • • Email plus SMS/MMS in one plan
    • • SMS billed by usage/credits and country rates
    • • Compliance tools and consent management
    • • Cross-channel segmentation and automations
    Custom/Enterprise
    $0
    • • Tailored pricing for very high volumes
    • • Potential dedicated support/SLA and technical services
    • • Contracted terms via sales