Klaviyo
AI-first B2C CRM for personalized, omnichannel growth across marketing, service, and data.
Klaviyo is a freemium AI tool. AI-first B2C CRM for personalized, omnichannel growth across marketing, service, and data. Editors list 12 strengths on this page, next to the published price.
Quick facts
- Best for
- AI-first B2C CRM for personalized, omnichannel growth across marketing, service, and data.
- Pricing
- Freemium
- Editor rating
- 4.5 / 5
- Community saves
- 0
About Klaviyo
Klaviyo is the AI-first B2C CRM that unifies marketing automation, customer service, analytics, and a built-in data platform to power personalized, omnichannel experiences across email, SMS, WhatsApp, mobile push, reviews, and more. With K:AI agents, predictive analytics, and a marketer-friendly CDP, Klaviyo helps brands activate real-time insights, orchestrate flows and campaigns, and turn service into revenue—trusted by 183,000+ brands worldwide.
Pros
- AI-first B2C CRM with built-in customer data platform (CDP)
- K:AI Marketing Agent for campaign creation and optimization
- K:AI Customer Agent for 24/7 on-brand support (SMS, web chat, email)
- Predictive analytics for CLTV, churn risk, and next order date
- Smart Send Time for individual delivery optimization
- AI-powered content and subject line generation
- Flows AI to auto-build customer journeys
- Segments AI for natural-language audience building
- Channel Affinity to pick the best channel per customer
- AI-powered A/B testing with automated winner selection
- Omnichannel orchestration across email, SMS, WhatsApp, push, RCS, and in-app messaging
- Customer Hub for self-service order tracking, returns, and discovery
Pricing
Free
$0
- • Up to 250 active profiles
- • Up to 500 email sends per month
- • Approximately 150 SMS credits for testing (country-dependent)
- • Drag-and-drop email editor and basic templates
- • Core automations and segmentation
- • Access to integrations
- • Email support for the first 60 days
Paid Email
$20
- • Pricing scales by active profiles (usage-based)
- • Higher send limits aligned to your profile tier
- • All Free features included
- • A/B testing and advanced reporting/analytics
- • Support levels that increase with plan size
- • Optional SMS add-on
Paid Email & SMS
$0
- • Email plus SMS/MMS in one plan
- • SMS billed by usage/credits and country rates
- • Compliance tools and consent management
- • Cross-channel segmentation and automations
Custom/Enterprise
$0
- • Tailored pricing for very high volumes
- • Potential dedicated support/SLA and technical services
- • Contracted terms via sales