Einstein GPT
Salesforce Einstein: Trusted AI for CRM that turns every customer moment into meaningful action.
Quick facts
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- Salesforce Einstein: Trusted AI for CRM that turns every customer moment into meaningful action.
- Pricing
- Freemium
- Editor rating
- 4.5 / 5
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About Einstein GPT
Salesforce Einstein is the #1 trusted AI for CRM, unifying generative, predictive, and autonomous AI across Sales Cloud, Service Cloud, Marketing Cloud, Commerce, and more to boost productivity, personalize every interaction, and protect data with the Einstein Trust Layer and native Customer 360 integration.
Pros
- Generative AI for sales, service, marketing, and commerce content
- Predictive AI for lead and opportunity scoring, churn, and forecasting
- Agentforce autonomous agents for 24/7 task resolution and support
- Einstein Trust Layer for security, grounding, and governance
- Conversational AI embedded in apps and workflows
- Data Cloud (Data 360) to unify structured and unstructured data
- Native Customer 360 integration across Salesforce clouds
- Low-code/no-code builders for prompts, flows, and agent design
- Choice of AI models with bring-your-own-LLM options
- Enterprise security with data masking, auditability, and access controls
- Real-time insights, recommendations, and next-best actions
- Connectors to CRM, legacy, and third‑party data sources
Cons
Pricing
Sales Cloud Einstein (add-on)
$50
- • Per user/month, billed annually
- • Predictive and generative AI for sales productivity, automation, and intelligence
- • Requires Sales Cloud Enterprise or Unlimited
- • Often included in Sales Cloud Unlimited at no extra cost
Service Cloud Einstein (add-on, AUD)
AUD$70
- • Per user/month, billed annually
- • Predictive and generative AI for service efficiency and customer experience
- • Requires Service Cloud Enterprise or Unlimited
- • Includes limited generative credits; additional credits purchasable
Agentforce for Service
$125
- • Per user/month, billed annually
- • Conversational and generative AI for service (e.g., Service Replies, Knowledge Creation)
- • Some features may have unmetered capacity in this plan
Einstein Conversation Insights
$50
- • Per user/month, billed annually
- • Call transcripts, action items, trend analysis
- • Supports voice and video recordings
- • Included with Sales Engagement or Sales Cloud Unlimited
Einstein Relationship Insights — Starter
$50
- • Per user/month, billed annually
- • AI-powered relationship discovery and network visualization
- • Requires Enterprise or Unlimited
Einstein Relationship Insights — Growth
$150
- • Per user/month, billed annually
- • Expanded relationship discovery and visualization
- • Requires Enterprise or Unlimited
Einstein Bots (usage-based)
$50
- • $50 per 100 conversations/month
- • Requires Service UE/Digital Engagement; Enterprise or Unlimited editions
- • Additional $75/user/month may apply depending on configuration
Einstein Predictions (AUD)
AUD$105
- • Per user/month, billed annually
- • Custom predictions on Salesforce objects
- • Requires Einstein Platform Services; Enterprise edition
Agentforce 1 (credits package)
$0
- • 1M Flex Credits + 2.5M Data 360 Credits per org/year
- • Consumption-based for predictive/generative AI across products
Einstein Next Best Action (additional capacity)
$70
- • Org-level: 10,000 requests/month
- • Available for Professional and Enterprise editions
Revenue Intelligence (AUD)
AUD$308
- • Per user/month, billed annually
- • Advanced revenue analytics and forecasting
Enablement (AUD)
AUD$140
- • Per user/month, billed annually
- • Sales coaching and enablement features
Additional AI requests (overage)
$2
- • $2 per 1,000 AI requests (publicly listed for some features)
- • Usage-based overage pricing