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定价策略 (Pricing Strategy)
pricing-strategy
Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers
SKILL.md
Full skill instructions
定价策略 (Pricing Strategy)
概述
定价策略的核心原则：价值导向、竞争参考、成本覆盖、动态优化。
定价不是简单的成本加成，而是基于价值感知、竞争环境和用户心理的综合策略。
定价方法
价值定价法：
- 基于用户价值感知
- 高价值→高价格
竞争定价法：
- 参考竞品价格
- 略高/略低/持平
心理定价法：
- 99元vs100元
- 锚定效应
实施步骤
第1步：成本分析
第2步：价值评估
第3步：竞争分析
第4步：价格测试
第5步：动态调整
常见错误
| 错误 | 后果 | 正确做法 |
|---|---|---|
| 仅成本定价 | 利润流失 | 价值定价 |
相关技能
- 商业化变现： monetization-funnel - 变现漏斗
最后提醒：价格是价值的体现，不是成本的简单加成。理解用户愿意为什么付费，才能定出最优价格。
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