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客户生命周期价值 (CLV/LTV)
customer-lifetime-value
Use when needing to calculate, analyze, or optimize customer lifetime value (CLV/LTV) to improve business profitability
SKILL.md
Full skill instructions
客户生命周期价值 (CLV/LTV)
概述
CLV = 客单价 × 购买频率 × 客户生命周期
计算方法
简单CLV：
CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本
优化CLV：
- 提高客单价
- 增加购买频率
- 延长客户生命周期
关键指标
- 获客成本 (CAC)
- CLV/CAC比例
- 复购率
- 留存率
优化策略
- 会员体系
- 复购激励
- 交叉销售
- 向上销售
最后提醒：CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。
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