vivy-yi/xiaohongshu-skills
sentiment-monitoring
Use when monitoring brand sentiment on Xiaohongshu, tracking public opinion, managing reputation, responding to negative feedback, analyzing brand perception trends, or handling PR crises
470 0
View 
Copywriting Skills (文案技巧)
copywriting-skills
Use when writing Xiaohongshu post content body, creating engaging captions, developing brand voice, or writing product descriptions and recommendations
SKILL.md
Full skill instructions
Copywriting Skills (文案技巧)
Overview
Copywriting is writing engaging, authentic, and valuable content that resonates with your Xiaohongshu audience, using conversational tone, emotional connection, and clear structure to drive engagement and action.
When to Use
Use when:
- Writing post body content
- Creating product descriptions
- Developing brand voice
- Writing educational or tutorial content
- Crafting emotional or personal stories
Do NOT use when:
- Writing headlines (use title-writing)
- Creating scripts (use script-writing)
Core Pattern
Before (boring copy):
❌ "这个产品很好用,推荐大家购买"
❌ Formal, distant tone
❌ Generic praise
❌ No personality
❌ No emotional connection
After (engaging copy):
✅ "OMG姐妹们!我终于找到了学生党福音..."
✅ Conversational, excited tone
✅ Personal experience shared
✅ Authentic personality
✅ Emotional resonance
5 Copywriting Elements:
- Hook Opening - Grab attention immediately
- Story/Context - Set up relevance
- Value Delivery - Deliver promised content
- Emotional Connection - Relate to audience
- Call to Action - Tell what to do next
Quick Reference
| Content Type | Tone | Structure | Length |
|---|---|---|---|
| Tutorial | Helpful, clear | Problem → Steps → Result | Medium |
| Review | Honest, detailed | Hook → Experience → Verdict | Long |
| Personal | Vulnerable, authentic | Story → Emotion → Reflection | Medium |
| Tips | Energetic, quick | Hook → 3 tips → CTA | Short |
Implementation
Step 1: Write Compelling Opening Hook
Hook types:
- Question: "你还在...吗?"
- Surprising: "没想到..."
- Relatable: "姐妹们,我也是..."
- Promise: "让我告诉你..."
Examples:
- ✅ "姐妹们!我终于找到学生党本命防晒了!"
- ✅ "说实话,我用过20多款眼霜,这款彻底颠覆了我的认知"
- ✅ "别再花冤枉钱了,今天来扒一扒平价好物"
Step 2: Use Conversational Tone
Xiaohongshu voice:
- Use "姐妹们", "大家", "宝宝们" (inclusive terms)
- Add emoji: 💖, ✨, 🔥, 😭 (emotionally)
- Be enthusiastic: "OMG", "绝绝子", "真香"
- Keep sentences short and punchy
Avoid:
- Formal language
- Academic tone
- Corporate speak
- Distant or cold tone
Step 3: Structure Content Clearly
Clear structure:
📌 Opening hook (1-2 sentences)
↓
💡 Main content (3-5 bullet points)
↓
✨ Personal experience or tips
↓
🎯 Conclusion + CTA
Use emojis as bullets (improves scannability)
Step 4: Add Authentic Details
Specificity = authenticity:
- ✅ "用了2周,每天早晚各一次"
- ✅ "89元,用了3个月"
- ✅ "干皮敏感肌,用了没过敏"
- ❌ "很好用,推荐" (too vague)
Step 5: Create Emotional Connection
Share feelings:
- "真的感动哭了"
- "后悔没早点发现"
- "无限回购"
- "相见恨晚"
Relate to audience:
- "学生党党看过来"
- "姐妹们是不是也..."
- "我懂这种感觉"
Step 6: End With Clear CTA
Call to action examples:
- "关注我,不迷路"
- "点赞收藏,下次容易找"
- "评论区告诉我你的看法"
- "主页还有更多好物分享"
Common Mistakes
| Mistake | Fix |
|---|---|
| Too formal | Use conversational, friendly tone |
| Wall of text | Break into paragraphs, use bullets |
| No personality | Share your voice and feelings |
| Generic praise | Be specific and authentic |
| No CTA | Always tell audience what to do |
Real-World Impact
Engaging copy: 2-3x more comments and shares Boring copy: Skips, low engagement despite good product
**Key metric: Authenticity drives engagement.
Related Skills:
- REQUIRED: content-planning (copy aligns with plan)
- REQUIRED: persona-building (voice = persona)
- title-writing (headline draws them in)
- graphic-content-creation (visual copy support)
More skills from vivy-yi
vivy-yi/xiaohongshu-skills
compliance
Use when needing to understand and comply with Xiaohongshu's platform rules, avoid violations, and maintain account health and safety
470 0
View vivy-yi/xiaohongshu-skills
private-marketing
Use when building private domain traffic on Xiaohongshu, converting followers to WeChat, managing customer communities, executing private traffic marketing strategies, or nurturing long-term customer relationships
470 0
View vivy-yi/xiaohongshu-skills
product-selection
Use when selecting products to sell on Xiaohongshu, choosing items for live streaming, deciding which products to feature in content, evaluating merchandise profitability, or researching trending products to promote
470 0
View vivy-yi/xiaohongshu-skills
qiangua-data
Use when analyzing Xiaohongshu account performance, researching competitor strategies, finding trending topics and hashtags, or needing detailed audience insights beyond platform-native analytics
470 0
View vivy-yi/xiaohongshu-skills
community-guidelines
Use when needing to understand Xiaohongshu's community standards, foster positive interactions, and build a healthy community environment
470 0
View vivy-yi/xiaohongshu-skills
account-integration
Use when managing multiple social platforms, cross-promoting content, or building omnichannel presence
470 0
View vivy-yi/xiaohongshu-skills
content-consistency
Use when maintaining consistent posting schedule, content quality, visual style, or brand voice on Xiaohongshu
470 0
View vivy-yi/xiaohongshu-skills
fan-operations
Use when growing Xiaohongshu following, engaging with audience, building community, responding to comments and DMs, or increasing follower retention and loyalty
470 0
View vivy-yi/xiaohongshu-skills
referral-growth
Use when growing Xiaohongshu following through referrals and shares, creating viral content that spreads through networks, implementing share mechanisms, or turning followers into promoters who share your content
470 0
View vivy-yi/xiaohongshu-skills
xingtu-tool
Use when editing photos for Xiaohongshu, creating image-based posts, designing cover images, retouching product photos, or adding text overlays to images
470 0
View vivy-yi/xiaohongshu-skills
content-review
Use when needing to understand content moderation policies, avoid content removal, or successfully navigate Xiaohongshu's content review process
470 0
View Popular AI tools
Video
Kaiber
Generate, edit, and beat-sync AI video with leading models in one workspace.
Paid
View Productivity
Vimcal
The world's fastest calendar for remote work
Free
View Images
IMGCreator.ai
Transform Your Design with AI Designer by ImgCreator.ai
Freemium
View Content & writing
Akool AI
Revolutionizing Video Production with AI-Powered Creativity
Paid
View Images
Clipdrop Uncrop
Extend an image past the frame and let AI fill the new aspect ratio.
Freemium
View Security
StarByFace
Discover your celebrity doppelgänger with StarByFace!
Free
View C
Finance
ChainClarity
ChainClarity explains 700+ crypto whitepapers in plain English, with layered summaries, comparisons, research tools, alerts, and a $4.99 Pro plan.
Freemium
View Coding & apps
Opus Clip
Opus.ai: Revolutionize Your Web Experience
Free
View