vivy-yi/xiaohongshu-skills
compliance
Use when needing to understand and comply with Xiaohongshu's platform rules, avoid violations, and maintain account health and safety
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Content Calendar (内容规划)
content-calendar
Use when scheduling Xiaohongshu posts, maintaining consistent posting frequency, planning content around events or seasons, or organizing content production workflow
SKILL.md
Full skill instructions
Content Calendar (内容规划)
Overview
Content calendar is your strategic posting schedule - planning when to publish what content to maintain consistency, align with audience behavior, and maximize engagement and growth.
When to Use
Use when:
- Scheduling weekly posts
- Planning seasonal content
- Organizing content production
- Maintaining posting consistency
- Coordinating themed series
Do NOT use when:
- Planning content topics (use content-planning)
- Choosing posting times (use data-analytics)
Core Pattern
Before (inconsistent posting):
❌ Post randomly when remember
❌ 3 posts one day, none for a week
❌ No strategic timing
❌ Miss opportunities
After (scheduled content):
✅ 3-4 posts per week consistently
✅ Posted at optimal times
✅ Aligned with trends and seasons
✅ Content ready in advance
4 Calendar Components:
- Frequency - How often to post
- Timing - Best times to post
- Theming - Weekly or monthly themes
- Flexibility - Room for timely content
Quick Reference
| Account Stage | Frequency | Best Time | Content Mix |
|---|---|---|---|
| New (<1K) | 3-4x/week | 7-9pm weekdays | 80% pillars, 20% trends |
| Growing (1-10K) | 4-5x/week | Peak hours | 70% pillars, 30% trends |
| Established (10K+) | 5-7x/week | Data-optimized | 60% pillars, 40% trends |
Implementation
Step 1: Set Posting Frequency
Recommended by stage:
- New accounts: 3-4 posts/week (Mon, Wed, Fri, Sun)
- Growing: 4-5 posts/week
- Established: 5-7 posts/week
Quality over quantity: Better 3 great posts than 5 mediocre ones.
Step 2: Identify Optimal Times
General best times:
- 7-9pm weekdays (after work)
- 9-11am weekends (morning routine)
- Avoid 2-5pm (low activity)
Your best times: Use data-analytics to find when YOUR audience is most active.
Step 3: Plan Weekly Themes
Example weekly pattern:
Mon: Educational (pillar 1)
Wed: Tutorial or tips (pillar 2)
Fri: Review or recommendation (pillar 3)
Sun: Trending or seasonal topic (flexible)
Step 4: Build Monthly Calendar
Plan 4 weeks out:
- Block weekly themes
- Note seasonal opportunities (holidays, events)
- Leave 20% flexible for timely content
- Track what's performed vs. actual
Step 5: Create Content Pipeline
Production workflow:
- Week 1: Create content for Week 3
- Week 2: Create content for Week 4
- Always 1-2 weeks ahead
Benefits:
- Never stressed about "what to post"
- Time to refine content quality
- Can batch create similar content
Common Mistakes
| Mistake | Fix |
|---|---|
| Inconsistent posting | Use calendar reminders |
| All content same type | Rotate through pillars |
| Planning too rigid | Leave 20% flexible |
| Posting at wrong times | Use your audience data |
Real-World Impact
Consistent posters: 3x faster growth than sporadic posters Strategic timing: 2x higher engagement than random timing
Related Skills:
- REQUIRED: content-planning (what to post)
- REQUIRED: data-analytics (find optimal times)
- data-metrics-understanding (track calendar performance)
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