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10DLC Registration

10dlc-registration

Register for 10DLC as a sole proprietor to enable SMS messaging in the USA. Use when setting up A2P SMS, registering brands/campaigns, or assigning phone numbers for compliant US messaging. Requires Telnyx CLI.

SKILL.md

Full skill instructions

10DLC Registration

Register for 10DLC (10-Digit Long Code) to enable A2P SMS in the USA.

Quick Start with Scripts

# Interactive registration wizard
./​scripts/​register.sh

# Check status of brands/​campaigns
./​scripts/​status.sh

# Assign a phone number to a campaign
./​scripts/​assign.sh +15551234567 <campaign-id>

Prerequisites

  • Telnyx CLI installed: npm install -g @telnyx/​api-cli
  • API key configured: telnyx auth setup
  • At least one US phone number

Quick Start

Interactive wizard (easiest):

telnyx 10dlc wizard

Manual Registration

Step 1: Create Sole Proprietor Brand

telnyx 10dlc brand create --sole-prop \
  --display-name "Your Business Name" \
  --phone +15551234567 \
  --email [email protected]

Step 2: Verify Brand (if required)

telnyx 10dlc brand get <brand-id>
telnyx 10dlc brand verify <brand-id> --pin 123456

Step 3: Create Campaign

telnyx 10dlc campaign create \
  --brand-id <brand-id> \
  --usecase CUSTOMER_CARE \
  --description "Customer notifications and support" \
  --sample-message-1 "Your order #12345 has shipped." \
  --sample-message-2 "Reply STOP to opt out."

Step 4: Assign Phone Number

telnyx 10dlc assign +15551234567 <campaign-id>

Step 5: Wait for Approval

telnyx 10dlc campaign get <campaign-id>

Use Cases

Use CaseDescription
2FAAuth codes
CUSTOMER_CARESupport messages
ACCOUNT_NOTIFICATIONAccount alerts
DELIVERY_NOTIFICATIONShipping updates
MIXEDMultiple purposes

List all: telnyx 10dlc usecases

Status Commands

telnyx 10dlc brand list
telnyx 10dlc campaign list
telnyx 10dlc assignment status +15551234567

Troubleshooting

Common Errors

ErrorCauseSolution
Brand verification requiredSole proprietor brands need phone verificationCheck email/​SMS for PIN, run telnyx 10dlc brand verify <id> --pin <code>
Campaign rejected: insufficient descriptionDescription too vagueBe specific about message purpose, include business context
Sample messages must include opt-outMissing STOP instructionsAdd "Reply STOP to unsubscribe" to sample messages
Phone number already assignedNumber linked to another campaignRun telnyx 10dlc unassign +1... first
Brand pendingStill under review (24-72h typical)Wait and check status with telnyx 10dlc brand get <id>
Invalid use case for sole proprietorSome use cases restrictedSole prop limited to: 2FA, CUSTOMER_CARE, DELIVERY_NOTIFICATION, ACCOUNT_NOTIFICATION
Rate limit exceededToo many API callsWait 60s and retry

Debug Tips

# Verbose output for debugging
telnyx 10dlc brand get <id> --json

# Check number assignment status
telnyx 10dlc assignment status +15551234567

# List all campaigns with details
telnyx 10dlc campaign list --json | jq '.data[] | {id, status, usecase}'

Timeline Expectations

StepTypical Time
Brand creationInstant
Brand verification1-5 minutes (PIN via SMS/​email)
Brand approval24-72 hours
Campaign review24-48 hours
Number assignmentInstant (after campaign approved)

Getting Help

Pricing

Brand and campaign registration: Free

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