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GEO Fundamentals

geo-fundamentals

Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).

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SKILL.md

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GEO Fundamentals

Optimization for AI-powered search engines.

1. What is GEO?

GEO = Generative Engine Optimization

Goal	Platform
Be cited in AI responses	ChatGPT, Claude, Perplexity, Gemini

SEO vs GEO

Aspect	SEO	GEO
Goal	#1 ranking	AI citations
Platform	Google	AI engines
Metrics	Rankings, CTR	Citation rate
Focus	Keywords	Entities, data

2. AI Engine Landscape

Engine	Citation Style	Opportunity
Perplexity	Numbered [1][2]	Highest citation rate
ChatGPT	Inline/footnotes	Custom GPTs
Claude	Contextual	Long-form content
Gemini	Sources section	SEO crossover

3. RAG Retrieval Factors

How AI engines select content to cite:

Factor	Weight
Semantic relevance	~40%
Keyword match	~20%
Authority signals	~15%
Freshness	~10%
Source diversity	~15%

4. Content That Gets Cited

Element	Why It Works
Original statistics	Unique, citable data
Expert quotes	Authority transfer
Clear definitions	Easy to extract
Step-by-step guides	Actionable value
Comparison tables	Structured info
FAQ sections	Direct answers

5. GEO Content Checklist

Content Elements

Question-based titles
Summary/TL;DR at top
Original data with sources
Expert quotes (name, title)
FAQ section (3-5 Q&A)
Clear definitions
"Last updated" timestamp
Author with credentials

Technical Elements

Article schema with dates
Person schema for author
FAQPage schema
Fast loading (< 2.5s)
Clean HTML structure

6. Entity Building

Action	Purpose
Google Knowledge Panel	Entity recognition
Wikipedia (if notable)	Authority source
Consistent info across web	Entity consolidation
Industry mentions	Authority signals

7. AI Crawler Access

Key AI User-Agents

Crawler	Engine
GPTBot	ChatGPT/OpenAI
Claude-Web	Claude
PerplexityBot	Perplexity
Googlebot	Gemini (shared)

Access Decision

Strategy	When
Allow all	Want AI citations
Block GPTBot	Don't want OpenAI training
Selective	Allow some, block others

8. Measurement

Metric	How to Track
AI citations	Manual monitoring
"According to [Brand]" mentions	Search in AI
Competitor citations	Compare share
AI-referred traffic	UTM parameters

9. Anti-Patterns

❌ Don't	✅ Do
Publish without dates	Add timestamps
Vague attributions	Name sources
Skip author info	Show credentials
Thin content	Comprehensive coverage

Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.

Script

Script	Purpose	Command
`scripts/geo_checker.py`	GEO audit (AI citation readiness)	`python scripts/geo_checker.py <project_path>`

When to Use

This skill is applicable to execute the workflow or actions described in the overview.

Limitations

Use this skill only when the task clearly matches the scope described above.
Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/sickn33/antigravity-awesome-skills --skill geo-fundamentals

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