Skip to content
social-media-analyzer logo

Social Media Campaign Analyzer

social-media-analyzer

Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions

NeverSight/skills_feed0installs215stars

SKILL.md

Full skill instructions

Social Media Campaign Analyzer

This skill provides comprehensive analysis of social media campaign performance, helping marketing agencies deliver actionable insights to clients.

Capabilities

  • Multi-Platform Analysis: Track performance across Facebook, Instagram, Twitter, LinkedIn, TikTok
  • Engagement Metrics: Calculate engagement rate, reach, impressions, click-through rate
  • ROI Analysis: Measure cost per engagement, cost per click, return on ad spend
  • Audience Insights: Analyze demographics, peak engagement times, content performance
  • Trend Detection: Identify high-performing content types and posting patterns
  • Competitive Benchmarking: Compare performance against industry standards

Input Requirements

Campaign data including:

  • Platform metrics: Likes, comments, shares, saves, clicks
  • Reach data: Impressions, unique reach, follower growth
  • Cost data: Ad spend, campaign budget (for ROI calculations)
  • Content details: Post type (image, video, carousel), posting time, hashtags
  • Time period: Date range for analysis

Formats accepted:

  • JSON with structured campaign data
  • CSV exports from social media platforms
  • Text descriptions of key metrics

Output Formats

Results include:

  • Performance dashboard: Key metrics with trends
  • Engagement analysis: Best and worst performing posts
  • ROI breakdown: Cost efficiency metrics
  • Audience insights: Demographics and behavior patterns
  • Recommendations: Data-driven suggestions for optimization
  • Visual reports: Charts and graphs (Excel/​PDF format)

How to Use

"Analyze this Facebook campaign data and calculate engagement metrics" "What's the ROI on this Instagram ad campaign with $500 spend and 2,000 clicks?" "Compare performance across all social platforms for the last month"

Scripts

  • calculate_metrics.py: Core calculation engine for all social media metrics
  • analyze_performance.py: Performance analysis and recommendation generation

Best Practices

  1. Ensure data completeness before analysis (missing metrics affect accuracy)
  2. Compare metrics within same time periods for fair comparisons
  3. Consider platform-specific benchmarks (Instagram engagement differs from LinkedIn)
  4. Account for organic vs. paid metrics separately
  5. Track metrics over time to identify trends
  6. Include context (seasonality, campaigns, events) when interpreting results

Limitations

  • Requires accurate data from social media platforms
  • Industry benchmarks are general guidelines and vary by niche
  • Historical data doesn't guarantee future performance
  • Organic reach calculations may vary by platform algorithm changes
  • Cannot access data directly from platforms (requires manual export or API integration)
  • Some platforms limit data availability (e.g., TikTok analytics for business accounts only)

More skills from NeverSight

devops-deployer logo
NeverSight/skills_feed

devops-deployer

Comprehensive DevOps and deployment workflow that orchestrates infrastructure automation, CI/CD pipelines, container orchestration, and cloud deployment. Handles everything from infrastructure as code and pipeline setup to monitoring, scaling, and disaster recovery.

215 1
View
avnu logo
NeverSight/skills_feed

avnu

Integrate avnu SDK for Starknet DeFi: token swaps with best-price routing, DCA recurring buys, native staking, gasless transactions via paymaster, and market data. Use when building Starknet trading, DEX aggregation, or DeFi automation features.

215 0
View
post-to-x logo
NeverSight/skills_feed

post-to-x

发布内容和文章到 X (Twitter)。支持带图片的普通推文和 X Articles(长文)。使用真实的 Chrome 和 CDP 来绕过自动化检测。

215 0
View
ralph-prompt-builder logo
NeverSight/skills_feed

ralph-prompt-builder

Master orchestrator for generating Ralph Wiggum-compatible prompts. Analyzes task requirements and routes to appropriate generator (single-task, multi-task, project, or research). Use when you need to create any Ralph loop prompt and want automatic selection of the right generator.

215 0
View
branch-comparison logo
NeverSight/skills_feed

branch-comparison

Use when the user asks to compare branches, analyze git diffs, review changes between branches, update specifications based on code changes, or analyze what changed. Triggers on keywords like "compare branches", "git diff", "what changed", "branch comparison", "code changes", "spec update".

215 0
View
fastapi-development logo
NeverSight/skills_feed

fastapi-development

Build high-performance FastAPI applications with async routes, validation, dependency injection, security, and automatic API documentation. Use when developing modern Python APIs with async support, automatic OpenAPI documentation, and high performance requirements.

215 0
View
zendesk-chat logo
NeverSight/skills_feed

zendesk-chat

Enables Claude to manage Zendesk Chat conversations, support tickets, and customer service operations

215 0
View
forge logo
NeverSight/skills_feed

forge

Mine transcripts for knowledge - decisions, learnings, failures, patterns. Triggers: "forge insights", "mine transcripts", "extract knowledge".

215 0
View
mixpanel logo
NeverSight/skills_feed

mixpanel

Track product analytics and user behavior with Mixpanel's event-based platform.

215 0
View
ocpp logo
NeverSight/skills_feed

ocpp

OCPP protocol reference for EV charging infrastructure development. Covers OCPP 2.0.1 and OCPP 1.6J. Use when working with OCPP messages, charging station code, CSMS/Central System backends, smart charging, transaction handling, or EV charging protocols. Activates on keywords: OCPP, charging stat...

215 0
View
bee-collect logo
NeverSight/skills_feed

bee-collect

Gather scattered ideas into organized GitHub issues. The bee collects pollen from every flower, checks if the hive already has it, and carefully deposits new work in the comb for later. Never edits code—only organizes the work ahead. Use when creating issues from TODOs or planning work.

215 0
View
vercel-react-native-skills logo
NeverSight/skills_feed

vercel-react-native-skills

Comprehensive best practices for React Native and Expo applications. Contains rules across multiple categories covering performance, animations, UI patterns, and platform-specific optimizations.

215 0
View

Popular AI tools

Kaiber logo
Video

Kaiber

Generate, edit, and beat-sync AI video with leading models in one workspace.

Paid
View
Vimcal logo
Productivity

Vimcal

The world's fastest calendar for remote work

Free
View

Transform Your Design with AI Designer by ImgCreator.ai

Freemium
View
Akool AI logo
Content & writing

Akool AI

Revolutionizing Video Production with AI-Powered Creativity

Paid
View

Extend an image past the frame and let AI fill the new aspect ratio.

Freemium
View
StarByFace logo
Security

StarByFace

Discover your celebrity doppelgänger with StarByFace!

Free
View
C

ChainClarity explains 700+ crypto whitepapers in plain English, with layered summaries, comparisons, research tools, alerts, and a $4.99 Pro plan.

Freemium
View
Opus Clip logo
Coding & apps

Opus Clip

Opus.ai: Revolutionize Your Web Experience

Free
View