Skip to content
social-media logo

Social Media

social-media

Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.

NeverSight/skills_feed0installs215stars

SKILL.md

Full skill instructions

Social Media

Social media strategy, content creation, and community building across platforms.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.


When to Use This Skill

Apply social media expertise when:

  • Creating social content strategies
  • Developing platform-specific content
  • Optimizing for platform algorithms
  • Building engagement and community
  • Planning social media calendars
  • Analyzing social performance

Core Concepts

Platform Selection Matrix

PlatformBest ForPrimary AudienceContent TypeB2B/​B2C
LinkedInProfessional, B2BDecision makers, 25-54Long-form, documents, carouselB2B
Twitter/​XNews, tech, thought leadershipEarly adopters, industryShort-form, threadsBoth
InstagramVisual brands, lifestyleMillennials, Gen ZReels, carousels, StoriesB2C
TikTokEntertainment, trendsGen Z, younger millennialsShort video, trendsB2C
FacebookLocal, community, groupsBroad, 35-65+Video, groups, eventsBoth
YouTubeEducation, how-to, long-formAll agesLong-form videoBoth

Content Pillar Strategy

The 4 Content Pillars:

PillarPurposeRatioExamples
EducationalBuild trust, authority40%Tips, how-tos, industry insights
EntertainingBuild engagement, reach30%Humor, trends, behind-scenes
InspirationalBuild connection, emotion20%Stories, motivation, culture
PromotionalDrive action, revenue10%Offers, product, CTAs

Platform Algorithm Factors

LinkedIn Algorithm:

  • Dwell time (time spent reading)
  • Comments > Shares > Reactions
  • First hour engagement critical
  • Native content preferred
  • No outbound links in body (put in comments)

Instagram Algorithm:

  • Relationship (DMs, comments, story replies)
  • Interest (based on past behavior)
  • Timeliness (recent posts prioritized)
  • Reels heavily promoted
  • Story engagement matters

TikTok Algorithm:

  • Watch time / completion rate
  • Shares > Comments > Likes
  • Video information (captions, hashtags)
  • Device and account settings
  • Trending sounds boost reach

Twitter/​X Algorithm:

  • Engagement velocity (first 30 min)
  • Replies and conversations
  • Media (images, video) preferred
  • Threads for depth
  • Profile authority matters

Optimal Posting Times

PlatformBest DaysBest Times (local)Frequency
LinkedInTue-Thu8-10am, 12pm1-2/​day
InstagramMon-Fri11am, 2pm, 7pm1-2/​day + Stories
TikTokTue-Thu7-9pm1-3/​day
Twitter/​XWed-Fri9am, 12pm, 5pm3-5/​day
FacebookWed-Fri1-4pm1-2/​day

Engagement Tactics

Proactive Engagement:

  • Respond to comments within 1 hour
  • Ask questions in posts
  • Use polls and interactive features
  • Tag relevant accounts
  • Join conversations in niche

Community Building:

  • Create exclusive groups
  • Feature user-generated content
  • Host live sessions
  • Run challenges/​contests
  • Spotlight community members

Content Format Optimization

Carousel Best Practices:

  • Hook on slide 1 (problem/​question)
  • Value in slides 2-8
  • CTA on final slide
  • Consistent design
  • Save-worthy information

Video Best Practices:

  • Hook in first 3 seconds
  • Captions always (80% watch muted)
  • Vertical for mobile
  • Under 60s for most platforms
  • Strong ending/​CTA

Text Post Best Practices:

  • Strong first line (hook)
  • White space for readability
  • Bullets and formatting
  • Single CTA
  • Hashtags strategically placed

Best Practices

Content Excellence

  1. Platform-Native: Adapt format per platform
  2. Consistency: Regular posting schedule
  3. Value-First: Give before you ask
  4. Authenticity: Real voice, real stories

Engagement Excellence

  1. Respond Fast: Speed shows you care
  2. Be Human: Personality over perfection
  3. Encourage Conversation: Ask, don't just broadcast
  4. Celebrate Community: UGC and recognition

Growth Excellence

  1. Collaboration: Partner with others in niche
  2. Trends: Participate when relevant
  3. Cross-Promotion: Leverage other channels
  4. Paid Boost: Amplify best organic content

Agent Integration

AgentHow They Use This Skill
copywriterSocial copy creation
brainstormerCampaign ideation
plannerSocial calendar planning
continuity-specialistCommunity engagement strategy

Anti-Patterns to Avoid

Anti-PatternWhy It's WrongDo This Instead
Same content everywherePlatforms differAdapt per platform
Posting and ghostingKills engagementEngage in comments
All promotionNo one follows for ads90% value, 10% promo
Ignoring analyticsRepeating what doesn't workAnalyze and iterate
Buying followersFake engagement, hurts reachGrow organically

Metrics & Benchmarks

MetricGoodExcellentCalculate
Engagement Rate1-3%3%+(Engagements / Followers) × 100
Follower Growth2-5%/​mo5%+/​moMonthly net new / Total
Share Rate1-2%2%+Shares / Reach
Save Rate2-5%5%+Saves / Reach

Related Commands

  • /​social/​schedule - Create posting schedule
  • /​social/​engage - Develop engagement strategy
  • /​social/​viral - Create viral-potential content
  • /​content/​social - Platform-specific content

References

  • references/​platform-algorithms.md - How each algorithm works
  • references/​content-formats.md - Format best practices
  • references/​engagement-tactics.md - Building engagement
  • references/​viral-mechanics.md - What makes content spread

More skills from NeverSight

devops-deployer logo
NeverSight/skills_feed

devops-deployer

Comprehensive DevOps and deployment workflow that orchestrates infrastructure automation, CI/CD pipelines, container orchestration, and cloud deployment. Handles everything from infrastructure as code and pipeline setup to monitoring, scaling, and disaster recovery.

215 1
View
avnu logo
NeverSight/skills_feed

avnu

Integrate avnu SDK for Starknet DeFi: token swaps with best-price routing, DCA recurring buys, native staking, gasless transactions via paymaster, and market data. Use when building Starknet trading, DEX aggregation, or DeFi automation features.

215 0
View
post-to-x logo
NeverSight/skills_feed

post-to-x

发布内容和文章到 X (Twitter)。支持带图片的普通推文和 X Articles(长文)。使用真实的 Chrome 和 CDP 来绕过自动化检测。

215 0
View
ralph-prompt-builder logo
NeverSight/skills_feed

ralph-prompt-builder

Master orchestrator for generating Ralph Wiggum-compatible prompts. Analyzes task requirements and routes to appropriate generator (single-task, multi-task, project, or research). Use when you need to create any Ralph loop prompt and want automatic selection of the right generator.

215 0
View
branch-comparison logo
NeverSight/skills_feed

branch-comparison

Use when the user asks to compare branches, analyze git diffs, review changes between branches, update specifications based on code changes, or analyze what changed. Triggers on keywords like "compare branches", "git diff", "what changed", "branch comparison", "code changes", "spec update".

215 0
View
fastapi-development logo
NeverSight/skills_feed

fastapi-development

Build high-performance FastAPI applications with async routes, validation, dependency injection, security, and automatic API documentation. Use when developing modern Python APIs with async support, automatic OpenAPI documentation, and high performance requirements.

215 0
View
zendesk-chat logo
NeverSight/skills_feed

zendesk-chat

Enables Claude to manage Zendesk Chat conversations, support tickets, and customer service operations

215 0
View
forge logo
NeverSight/skills_feed

forge

Mine transcripts for knowledge - decisions, learnings, failures, patterns. Triggers: "forge insights", "mine transcripts", "extract knowledge".

215 0
View
mixpanel logo
NeverSight/skills_feed

mixpanel

Track product analytics and user behavior with Mixpanel's event-based platform.

215 0
View
ocpp logo
NeverSight/skills_feed

ocpp

OCPP protocol reference for EV charging infrastructure development. Covers OCPP 2.0.1 and OCPP 1.6J. Use when working with OCPP messages, charging station code, CSMS/Central System backends, smart charging, transaction handling, or EV charging protocols. Activates on keywords: OCPP, charging stat...

215 0
View
bee-collect logo
NeverSight/skills_feed

bee-collect

Gather scattered ideas into organized GitHub issues. The bee collects pollen from every flower, checks if the hive already has it, and carefully deposits new work in the comb for later. Never edits code—only organizes the work ahead. Use when creating issues from TODOs or planning work.

215 0
View
vercel-react-native-skills logo
NeverSight/skills_feed

vercel-react-native-skills

Comprehensive best practices for React Native and Expo applications. Contains rules across multiple categories covering performance, animations, UI patterns, and platform-specific optimizations.

215 0
View

Popular AI tools

Kaiber logo
Video

Kaiber

Generate, edit, and beat-sync AI video with leading models in one workspace.

Paid
View
Vimcal logo
Productivity

Vimcal

The world's fastest calendar for remote work

Free
View

Transform Your Design with AI Designer by ImgCreator.ai

Freemium
View
Akool AI logo
Content & writing

Akool AI

Revolutionizing Video Production with AI-Powered Creativity

Paid
View

Extend an image past the frame and let AI fill the new aspect ratio.

Freemium
View
StarByFace logo
Security

StarByFace

Discover your celebrity doppelgänger with StarByFace!

Free
View
C

ChainClarity explains 700+ crypto whitepapers in plain English, with layered summaries, comparisons, research tools, alerts, and a $4.99 Pro plan.

Freemium
View
Opus Clip logo
Coding & apps

Opus Clip

Opus.ai: Revolutionize Your Web Experience

Free
View