copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
podcast-production
Complete workflow for producing podcast episodes from raw transcript to publishable YouTube and social media assets. Four-checkpoint system for strategic decision-making plus final polished assets.
Full skill instructions
Transform a raw podcast transcript into polished, multi-platform content assets through four strategic checkpoints. Each checkpoint delivers decision-ready analysis in a markdown file for your feedback before proceeding. You'll provide feedback directly in the checkpoint documents, then we'll iterate before moving to the next phase. Final outputs include publication-ready YouTube strategy and a narrative-driven blog post.
Workflow Structure:
[Guest]_Source_Material.md (raw transcript + notes)Checkpoint_1_Comprehensive_Analysis.md (your feedback here)Checkpoint_2_Cold_Opens_and_Clips.md (your feedback here)Checkpoint_3_YouTube_Strategy.md (your feedback here)Checkpoint_4_Polished_Transcript_and_Blog.md (final deliverable)CRITICAL: Each checkpoint should be executed by a dedicated subagent (using the Task tool) to preserve context window in the main conversation. The workflow is:
Subagent prompt template:
You are executing [Checkpoint N] of the podcast production workflow.
Episode: [Guest Name]
Working directory: [path to episode folder]
Read the following files:
- SOURCE.MD (raw transcript)
- [Any prior checkpoint files]
Create: Checkpoint_[N]_[Name].md following the podcast-production skill format.
[Specific checkpoint instructions from skill]
Write the checkpoint file and report back with:
1. Key decisions/recommendations
2. Questions for user feedback
This preserves context by having each subagent start fresh with only the necessary files, rather than accumulating the entire conversation history.
At the start of each podcast production session, sync the content database:
cd "Content/Misc. Utilities/seomachine" && python3 -c "
from dotenv import load_dotenv
load_dotenv('data_sources/config/.env')
from data_sources.modules.webflow import sync_content_database
sync_content_database()
"
This pulls latest content from Webflow to Content/Master Content Database/ for internal linking and context.
Goal: Understand the episode, identify strongest themes, and inventory building blocks for all downstream content (social clips, long-form clips, blog posts, newsletters).
Your deliverable: Checkpoint_1_Comprehensive_Analysis.md
Document Structure (in this order):
Snippet Inventory Format - Each snippet MUST include:
Example:
**[S1] "No Shoulds, Only Coulds" (18:21-18:52) - JOSHUA**
> "There are no shoulds, there are only coulds..."
The TED Talk Version - Provide 2-3 somewhat orthogonal angles:
User decision point: Which Big Idea/angle to pursue for primary assets?
IMPORTANT: Balance clickability with salience. Lean toward what the episode actually delivers rather than what might get the most clicks but misrepresent the content.
Reference: See references/checkpoint-1-example.md for detailed example
Prerequisites: Checkpoint 1 complete + Big Idea selected
Goal: Create one approved cold open script and identify 3-5 approved social clips with on-screen hooks.
Your deliverable: Checkpoint_2_Cold_Opens_and_Clips.md
Process (two-step):
What it contains:
Output format:
Skills used:
Clip Types (create a mix):
| Type | Duration | Structure | Best For |
|---|---|---|---|
| Single Topic | 45-90 sec | One complete idea with setup → tension → payoff | Actionable tips, counterintuitive insights, emotional moments |
| Supercut / Montage | 45-60 sec | Quick cuts with [SWOOSH] between unrelated moments | "Day in the life," personality showcase, vibe/energy clips |
Supercut Template:
**On-screen hook options:**
- "[Caption option 1]"
- "[Caption option 2]"
**Format:** Quick cuts, [SWOOSH] between each moment. ~45-60 seconds total.
---
**SPEAKER (timestamp):** [Short moment - 5-10 sec]
[SWOOSH]
**SPEAKER (timestamp):** [Short moment - 5-10 sec]
[SWOOSH]
(continue for 5-8 moments, end on emotional or memorable beat)
User decision point: Approve cold open and social clips for Checkpoint 3
Reference: See references/checkpoint-2-example.md for detailed example
Prerequisites: Checkpoint 2 complete + Cold open selected
Goal: Define YouTube title, thumbnail, description, and chapter timestamps.
Your deliverable: Checkpoint_3_YouTube_Strategy.md
What it contains:
Skills used:
Output format:
(MM:SS) - Descriptive Chapter Title (5-10 words max)User decision point: Approve final specifications and move to Checkpoint 4
Reference: See references/checkpoint-3-example.md for detailed example
Prerequisites: Checkpoint 3 complete + All selections locked
Goal: Create publication-ready transcript and SEO-optimized blog post.
Your deliverables:
[Guest]_YouTube_and_Show_Notes.md (refined from Checkpoint 3)[Guest]_Polished_Transcript.md (new, contains transcript + blog)What it contains:
Skills used:
Output structure:
[Guest]_YouTube_and_Show_Notes.md — Handoff file for video production (title, thumbnail, cold open, show notes, timestamps)[Guest]_Polished_Transcript.md — Publication-ready transcript with embedded blog postReference: See references/checkpoint-4-example.md for detailed example
| Phase | Duration | Input | Output File | Your Action |
|---|---|---|---|---|
| Setup | 10 min | Raw materials | [Guest]_Source_Material.md | Provide feedback on context/notes |
| Checkpoint 1 | 90-120 min | Source material | Checkpoint_1_Comprehensive_Analysis.md | Select Big Idea to pursue |
| Checkpoint 2 | 120-150 min | Checkpoint 1 approved | Checkpoint_2_Cold_Opens_and_Clips.md | Approve cold open & clips |
| Checkpoint 3 | 90-120 min | Checkpoint 2 approved | Checkpoint_3_YouTube_Strategy.md | Approve title/thumbnail/chapters |
| Checkpoint 4 | 120-180 min | Checkpoint 3 approved | Checkpoint_4_Polished_Transcript_and_Blog.md | Review & publish |
| TOTAL | 6-8 hours | Raw transcript | All publication-ready assets | 5 decision points |
All quoted transcript must be exactly as spoken. You can cut/rearrange, never paraphrase.
Don't limit analysis to one section. The strongest angle might be anywhere.
Surprising, contrarian moments beat safe, obvious observations.
Create narrative momentum. Clips should have complete arcs, not just be "good quotes."
All outputs reflect OpenEd visual and tonal guidelines. Homeschool parents should see themselves.
| Checkpoint | Required Skills | Optional Skills |
|---|---|---|
| 1 | None (pure analysis) | — |
| 2 | cold-open-creator, video-caption-creation | — |
| 3 | youtube-title-creator, opened-identity | — |
| 4 | transcript-polisher, podcast-blog-post-creator | day-in-the-life, verified-review |
Optional skill triggers:
day-in-the-life: When guest describes daily/weekly homeschool structure. Use Guest Voice Inventory to preserve their voice.verified-review: When guest mentions specific curricula/tools. Creates 300-500 word reviews with real parent attribution.| Transition | Key Checks |
|---|---|
| 1→2 | 5 distinct Big Ideas? One obvious choice? Entire transcript mined? |
| 2→3 | Cold open passes 4/5 tests (Stranger, Itch, Stakes, Tease, Emotion)? Ends on cliffhanger? 22-35 sec? All verbatim? |
| 3→4 | Title clear + includes guest? Thumbnail simple (2-4 words)? Chapter titles keyword-rich? Brand aligned? |
| 4→Publish | Transcript clean? Blog ~1,000 words? Conversational tone? All assets ready? |
❌ Mining only part of transcript | ❌ Paraphrasing (all quotes verbatim) | ❌ Complex thumbnails (3 elements max) | ❌ Safe over surprising | ❌ Cold open too long (25-35s max) | ❌ Resolving cliffhanger | ❌ Skipping quality gates | ❌ Blog too formal (write like Ela)
For detailed instructions and examples, see:
references/checkpoint-1-example.md — Complete Checkpoint 1 examplereferences/checkpoint-2-example.md — Complete Checkpoint 2 examplereferences/checkpoint-3-example.md — Complete Checkpoint 3 example (YouTube specifications format)references/checkpoint-4-example.md — Complete Checkpoint 4 example (Polished transcript + blog post)cold-open-creator | video-caption-creation | youtube-title-creator | podcast-blog-post-creator | transcript-polisher | opened-identity | day-in-the-life | verified-review
| Platform | Key Metrics |
|---|---|
| YouTube | CTR >6%, retention in first 5 sec, viewers finish |
| Blog | SEO ranking, engagement to guest bio, shareability |
| Social | Clips standalone, text works without audio, platform fit |
| Overall | Theme alignment, brand consistency, team handoff ready |
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