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Design Strategy Skill

design-strategy

Strategic alignment of design initiatives with business goals using the TRACES framework. Use when (1) aligning design projects with corporate strategy, (2) identifying and mitigating external threats (Technical Debt, Regulatory, Audience, Competition, Economic, Substitute Technology), (3) assess...

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SKILL.md

Full skill instructions

Design Strategy Skill

This skill provides the tools and frameworks to transform design from a cost center into a strategic value creator. It is based on "The Art of Design Strategy" by Garkay Wong.

Core Workflows

1. Assessment & Maturity

Evaluate organizational design capability and impact level.

  • Capability Model: 6 dimensions of maturity (Aesthetics to Force for Good).
  • Impact Model: 9 stages of awareness and adoption.
  • Reference: capability_model.md

2. Strategic Alignment & Growth

Align design initiatives with corporate priorities using the TRACES Growth Matrix.

  • Posture: Optimize (Better), Enhance (Scale), Adapt (Collaborate), or Transform (Differently).
  • Investment: Prioritize by Strategic Fit vs. Team Capacity.
  • Reference: canvases.md

3. Risk & Threat Management (TRACES)

Identify and respond to external factors: Technical Debt, Regulatory, Audience, Competition, Economic, and Substitute Tech.

  • Tools: Threat Identification Canvas & Adaptive Risk Response (ARR) Canvas.
  • Reference: traces.md

4. Teams & Talent Management

Structure teams for outcomes and develop talent based on alignment/​capability.

  • Outcome-Based Teams: Rapid Response, Precision, Agile, or Long-term Planning.
  • Career Growth Matrix: 9 personas (e.g., Up-and-Comer, Leader, Unfulfilled).
  • Reference: teams_and_talent.md

5. Innovation & Transformation

Lead disruptive change using the 7Cs and Force for Good principles.

  • Approach: Balance Normative (Visionary) vs. Empirical (Data-driven) decisions.
  • Sustainability: Aligning with ESG and Creating Shared Value (CSV).
  • Reference: innovation_and_transformation.md

6. Executive Advocacy

Translate design into the language of the C-suite (ROI, Shareholder Returns, Growth Drivers).