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Market Research

apify-market-research

Analyze market conditions, geographic opportunities, pricing, consumer behavior, and product validation across Google Maps, Facebook, Instagram, Booking.com, and TripAdvisor.

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SKILL.md

Full skill instructions

Market Research

Conduct market research using Apify Actors to extract data from multiple platforms.

Prerequisites

(No need to check it upfront)

  • .env file with APIFY_TOKEN
  • Node.js 20.6+ (for native --env-file support)
  • mcpc CLI tool (for fetching Actor schemas)

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Identify market research type (select Actor)
- [ ] Step 2: Fetch Actor schema via mcpc
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analysis script
- [ ] Step 5: Summarize findings

Step 1: Identify Market Research Type

Select the appropriate Actor based on research needs:

User NeedActor IDBest For
Market densitycompass/​crawler-google-placesLocation analysis
Geospatial analysiscompass/​google-maps-extractorBusiness mapping
Regional interestapify/​google-trends-scraperTrend data
Pricing and demandapify/​facebook-marketplace-scraperMarket pricing
Event marketapify/​facebook-events-scraperEvent analysis
Consumer needsapify/​facebook-groups-scraperGroup research
Market landscapeapify/​facebook-pages-scraperBusiness pages
Business densityapify/​facebook-page-contact-informationContact data
Cultural insightsapify/​facebook-photos-scraperVisual research
Niche targetingapify/​instagram-hashtag-scraperHashtag research
Hashtag statsapify/​instagram-hashtag-statsMarket sizing
Market activityapify/​instagram-reel-scraperActivity analysis
Market intelligenceapify/​instagram-scraperFull data
Product launch researchapify/​instagram-api-scraperAPI access
Hospitality marketvoyager/​booking-scraperHotel data
Tourism insightsmaxcopell/​tripadvisor-reviewsReview analysis

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details dynamically using mcpc:

export $(grep APIFY_TOKEN .env | xargs) && mcpc --json mcp.apify.com --header "Authorization: Bearer $APIFY_TOKEN" tools-call fetch-actor-details actor:="ACTOR_ID" | jq -r ".content"

Replace ACTOR_ID with the selected Actor (e.g., compass/​crawler-google-places).

This returns:

  • Actor description and README
  • Required and optional input parameters
  • Output fields (if available)

Step 3: Ask User Preferences

Before running, ask:

  1. Output format:
    • Quick answer - Display top few results in chat (no file saved)
    • CSV - Full export with all fields
    • JSON - Full export in JSON format
  2. Number of results: Based on character of use case

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/​reference/​scripts/​run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/​reference/​scripts/​run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/​reference/​scripts/​run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Findings

After completion, report:

  • Number of results found
  • File location and name
  • Key market insights
  • Suggested next steps (deeper analysis, validation)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token mcpc not found - Ask user to install npm install -g @apify/​mcpc Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout

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