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Daily Briefing Skill

Generate a comprehensive daily briefing with REAL data from McKinzie's business sources.

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SKILL.md

Full skill instructions

Daily Briefing Skill

Generate a comprehensive daily briefing with REAL data from McKinzie's business sources.

Purpose

Replace generic morning briefings with actual revenue, traffic, and performance data. No fluff - just actionable intel.

Data Sources

1. Ad Revenue (Mediavine)

  • Yesterday's earnings across 5 sites
  • MTD totals and trends
  • RPM changes
  • Source: Browser automation of Mediavine dashboard

2. Traffic (GA4)

  • Yesterday's sessions by site
  • Week-over-week trends
  • Top performing pages
  • Source: GA4 Analytics skill (/​skills/​ga4-analytics/)

3. Etsy Sales

  • Yesterday's orders and revenue
  • Shop-by-shop breakdown
  • Source: Browser automation or Etsy API

4. Social Performance (GetLate)

  • FB Bonus estimates (views → revenue)
  • Top performing posts
  • Source: GetLate API

5. Weather

  • Today's forecast
  • Source: Weather skill

6. Tasks/​Calendar

  • Today's priorities from kanban
  • Any scheduled meetings
  • Source: Kanban cards.json

Output Format

☀️ DAILY BRIEFING - [Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━

💰 REVENUE SNAPSHOT
├─ Mediavine Yesterday: $XXX
├─ Mediavine MTD: $X,XXX
├─ Etsy Yesterday: $XXX
└─ Est. FB Bonus: $XXX

📊 TRAFFIC HIGHLIGHTS
├─ Total Sessions: XX,XXX
├─ Top Site: [site] (X,XXX)
└─ Trend: ↑/↓ X% vs last week

🏆 WINS
└─ [Notable achievements from yesterday]

⚠️ ATTENTION NEEDED
└─ [Any issues or drops requiring attention]

🎯 TODAY'S PRIORITIES
├─ 1. [Top priority]
├─ 2. [Second priority]
└─ 3. [Third priority]

🌤️ Weather: [forecast summary]

Usage

Run this skill during morning briefing cron (9:30am MT) or on-demand.

Generate my daily briefing with real data

Scripts

scripts/​fetch-mediavine.js

Fetches Mediavine data via browser automation.

scripts/​fetch-ga4.js

Pulls GA4 data using the ga4-analytics skill.

scripts/​fetch-etsy.js

Gets Etsy sales data.

scripts/​compile-briefing.js

Combines all data sources into formatted output.

Configuration

Store API keys and credentials in ~/​.clawdbot/​.env:

  • GETLATE_API_KEY - Already configured ✅
  • GA4 OAuth tokens at ~/​.clawdbot/​credentials/​ga4-tokens.json ✅

Cron Integration

The morning-briefing cron (9:30am MT) should call this skill instead of generic weather/​news.

Notes

  • Mediavine data may be delayed by a day (normal)
  • Etsy real-time data requires browser session
  • FB Bonus is estimated from views (actual payout monthly)

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