Marketing Narrative Generator

Marketing Narrative Generator

Generate brand identity and content patterns that work across any channel or GTM motion.

Core Principle

This skill answers: Who are we and how do we sound?

It does NOT answer:

• Which channels to use (→ strategy/​canvas/​15.go-to-market.md)
• How to optimize channels (→ channel-optimization)
• Where to distribute (→ content-delivery)
• Loop mechanics (→ content-generation)

Input Requirements

Required (Canvas):

• strategy/​canvas/​04.segments.md
• strategy/​canvas/​05.problem.md
• strategy/​canvas/​07.uvp.md
• strategy/​canvas/​08.advantage.md
• strategy/​canvas/​09.solution.md

Optional (enhances output):

• artifacts/​sales/​{segment}/​narratives/​*.md
• Existing content examples (for voice extraction)

If Canvas files missing → Stop, flag which files needed

Output Structure

artifacts/​marketing/​narrative/
├── brand-voice.md
├── positioning.md
├── content-pillars.md
└── patterns/
    ├── insight.md
    ├── tutorial.md
    ├── case-study.md
    ├── story.md
    └── {user-requested}.md

Generation Modes

Mode 1: Full Identity Generation

Trigger: First-time setup or major positioning change

Process:

1. Extract positioning from Canvas
2. Generate positioning.md (what we stand for)
3. Generate brand-voice.md (how we sound)
4. Generate content-pillars.md (what we talk about)
5. Generate default patterns (case-study, insight, tutorial, story)

See references:

• references/​brand-voice-template.md
• references/​positioning-template.md
• references/​content-pillars-template.md
• references/​content-patterns.md

Mode 2: Pattern Creation

Trigger: User requests new content type

Input:

Output: artifacts/​marketing/​narrative/​patterns/​{content_type}.md

Mode 3: Voice Refinement

Trigger: Voice drift, new positioning, user feedback

Process:

1. Read existing brand-voice.md
2. Analyze recent content (what's working)
3. Update voice guidelines
4. Flag patterns that need updating

Validation

Before completing:

• Positioning extracted from Canvas (not invented)
• Voice is specific (not generic "professional and friendly")
• Pillars connect to UVP and segments
• Patterns are channel-agnostic (can adapt to any channel)

Relationship to Other Skills