copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
roast
Multi-perspective UI/UX roasting workflow with iterative improvement cycles
Full skill instructions
Brutally honest UI/UX critique with multi-perspective analysis and iterative improvement.
/roast [mode] [target] [options]
# Modes
screen <target> # Single screen analysis (default)
flow <target> # Multi-screen user journey
audit # Full application review
# Options
--iterations=<1-10> # Roast cycles (default: 3)
--focus=<area> # Priority: a11y|conversion|usability|visual|implementation
--output=<path> # Output directory (default: reports/roast/)
--fix=<mode> # Fix handling: auto|report|ask (default: ask)
/roast screen login # Roast login screen
/roast screen settings --focus=a11y # Focus on accessibility
/roast flow checkout --iterations=5 # 5-iteration checkout flow
/roast flow onboarding --fix=auto # Auto-fix issues found
/roast audit # Full app audit
Do NOT ask questions upfront. Apply smart defaults and begin immediately.
🔥 ROAST SESSION STARTED
├─ Mode: screen
├─ Target: login
├─ Iterations: 3
├─ Focus: balanced
└─ Output: reports/roast/
Auto-detect screenshot method:
📸 Capturing screenshot...
├─ Xcode MCP: [✓ found | ✗ not found]
├─ Playwright MCP: [✓ found | ✗ not found]
└─ Using: [xcode | playwright | manual upload]
Detection priority:
mcp__xcodebuildmcp__screenshot → iOS/macOSmcp__playwright__browser_take_screenshot → WebCRITICAL: Always specify the output path explicitly!
// First, ensure directory exists
Bash: mkdir -p reports/roast/screenshots
// Playwright MCP - specify filename parameter
mcp__playwright__browser_take_screenshot({
type: "png",
filename: "reports/roast/screenshots/[target]_[iteration].png"
})
// Xcode MCP - specify path parameter
mcp__xcodebuildmcp__screenshot({
path: "reports/roast/screenshots/[target]_[iteration].png"
})
Without explicit path, screenshots go to wrong location (e.g., .playwright-mcp/).
Show real-time progress:
🔥 Roasting: login (1/3)
├─ 📸 Screenshot ✓
├─ 🎨 Designer: analyzing...
├─ 💻 Developer: analyzing...
├─ 👤 User: analyzing...
├─ ♿ A11y: analyzing...
└─ 📈 Marketing: analyzing...
Launch agents in parallel:
// All 5 agents run simultaneously
Task(subagent_type="claude-roaster:roaster-designer", prompt="...")
Task(subagent_type="claude-roaster:roaster-developer", prompt="...")
Task(subagent_type="claude-roaster:roaster-user", prompt="...")
Task(subagent_type="claude-roaster:roaster-a11y", prompt="...")
Task(subagent_type="claude-roaster:roaster-marketing", prompt="...")
Update as each completes:
├─ 🎨 Designer: ✓ 3 issues
├─ 💻 Developer: ✓ 2 issues
├─ 👤 User: ✓ 4 issues
├─ ♿ A11y: ✓ 5 issues (2 critical!)
└─ 📈 Marketing: ✓ 2 issues
Display in terminal before asking about fixes:
🔥 ROAST RESULTS (Iteration 1/3)
Found 16 issues:
├─ 🔴 Critical: 2
├─ 🟠 Major: 6
└─ 🟡 Minor: 8
Top Critical Issues:
1. Missing form labels - add aria-label to inputs
2. Contrast ratio 2.1:1 - increase to 4.5:1 minimum
📄 Full report: reports/roast/roast_login_1.md
Ask ONLY after showing results:
How should we handle these 16 issues?
[1] Auto-fix critical & major (8 fixes)
[2] Fix all issues (16 fixes)
[3] Cherry-pick fixes
[4] Report only (no changes)
If fixes chosen:
🔧 Implementing fixes...
├─ [1/8] Adding aria-labels... ✓
├─ [2/8] Fixing contrast... ✓
├─ [3/8] Increasing touch targets... ✓
...
└─ ✓ Complete
📸 Capturing updated screenshot...
Iteration 2/3 starting...
[Repeat steps 2-6]
🔥 FINAL ROAST SUMMARY
Session Complete!
├─ Iterations: 3
├─ Issues found: 24
├─ Issues fixed: 18
└─ Resolution: 75%
Score Improvement:
| Category | Before | After | Δ |
|---------------|--------|-------|------|
| Visual | 4/10 | 8/10 | +4 |
| Usability | 5/10 | 9/10 | +4 |
| Accessibility | 3/10 | 8/10 | +5 |
| Overall | 4/10 | 8/10 | +4 |
📄 reports/roast/roast_login_final.md
Single screen, multiple iterations:
/roast screen login --iterations=3
Iteration 1: Capture → Analyze → Report → Fix?
Iteration 2: Capture → Analyze → Report → Fix?
Iteration 3: Capture → Analyze → Final Report
Multiple screens, analyze journey:
/roast flow checkout
🗺️ Flow: checkout (5 steps)
├─ [1/5] Cart → 📸 analyzing...
├─ [2/5] Shipping → 📸 analyzing...
├─ [3/5] Payment → 📸 analyzing...
├─ [4/5] Review → 📸 analyzing...
└─ [5/5] Confirmation → 📸 analyzing...
Cross-screen checks:
├─ Visual consistency
├─ Navigation clarity
├─ Progress indication
└─ Drop-off risk points
Auto-detect and roast all critical screens:
/roast audit
🔍 Scanning for critical screens...
├─ Login ✓
├─ Dashboard ✓
├─ Settings ✓
├─ Checkout ✓
└─ Profile ✓
Roasting 5 screens (3 iterations each)...
| Agent | Model | Focus | Weight |
|---|---|---|---|
| roaster (orchestrator) | Opus | Synthesis | - |
| roaster-designer | Sonnet | Visual, typography, color | 1.0x |
| roaster-developer | Sonnet | Implementation, structure | 1.0x |
| roaster-user | Sonnet | Usability, friction | 1.0x |
| roaster-a11y | Sonnet | Accessibility, WCAG | 1.0x |
| roaster-marketing | Sonnet | Conversion, trust | 1.0x |
With --focus option:
reports/roast/
├─ roast_[target]_1.md
├─ roast_[target]_2.md
├─ roast_[target]_final.md
└─ screenshots/
├─ [target]_1.png
├─ [target]_2.png
└─ [target]_final.png
# 🔥 Roast Report: [Target] - Iteration [N]
**Mode:** screen | **Focus:** balanced | **Date:** 2024-01-15

## The Verdict
[Brutal 2-3 sentence summary]
## Issues by Severity
### 🔴 Critical (2)
| Issue | Agent | Fix |
|-------|-------|-----|
| Missing labels | A11y | Add aria-label="Email" |
| Low contrast | Designer | Change #999 to #595959 |
### 🟠 Major (6)
...
### 🟡 Minor (8)
...
## Agent Deep Dives
### 🎨 Designer
[Full analysis]
### ♿ A11y Expert
[Full analysis]
...
## Quick Wins
- [ ] Fix 1 (< 2 min)
- [ ] Fix 2 (< 2 min)
## Scores
| Category | Score |
|----------|-------|
| Visual | 4/10 |
| Usability | 5/10 |
| Accessibility | 3/10 |
| Overall | 4/10 |
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