Market Analysis

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new market analysis using template below.

UPDATE:

1. Read existing analysis (search if path not provided)
2. Preserve structure and methodology
3. Update market sizing, trends, or competitive sections with new data
4. Show diff summary: "Updated: [sections] with [year] data."

FIND:

1. Search paths below for market analysis documents
2. Present results: market, date, path
3. Ask: "Update one of these, or create new?"

Search Locations for Market Analysis

• market/
• research/
• strategy/
• analysis/

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Create a comprehensive Market Analysis for the specified market or segment.

V2V Phase

Phase 1: Strategic Foundation - Market analysis establishes the factual foundation for strategic decisions.

Prerequisites: Market opportunity or hypothesis identified Outputs used by: Phase 2 (business case, positioning), Phase 1 (vision, segments)

Output Structure

Generate a complete market analysis with the following sections:

1. Executive Summary

• Market definition
• Market size summary
• Key trends
• Growth opportunities
• Recommendations

2. Market Definition & Scope

• What is included in this market
• What is excluded
• Adjacent markets
• Market boundaries

3. Market Size

Total Addressable Market (TAM)

• Size: $X billion
• Calculation methodology
• Data sources

Serviceable Addressable Market (SAM)

• Size: $X billion
• Geographic limitations
• Segment focus
• Technology constraints

Serviceable Obtainable Market (SOM)

• Size: $X billion
• Realistic capture rate
• Competitive factors
• Timeline to capture

4. Market Segmentation

5. Customer Needs Analysis

6. Buying Behavior & Journey

Buying Process

1. [Stage 1]: Trigger, activities, stakeholders
2. [Stage 2]: Trigger, activities, stakeholders
3. [Stage 3]: Trigger, activities, stakeholders

Key Buying Criteria

7. Market Trends & Dynamics

Macro Trends

Technology Trends

8. Regulatory Considerations

• Current regulations
• Pending regulations
• Compliance requirements
• Regulatory risks

9. Competitive Landscape Overview

• Market structure (fragmented/​consolidated)
• Key players
• Market share distribution
• Entry barriers

10. Growth Opportunities

11. Market Entry/​Expansion Recommendations

Recommended Strategy

• Entry point
• Target segments
• Positioning
• Go-to-market approach

Investment Required

• Resources
• Timeline
• Expected returns

Instructions

1. Ask about specific segments or geographies to focus on if needed
2. Use WebSearch for current market data
3. Reference any existing research provided via @file syntax
4. Provide actionable recommendations
5. Save as markdown file
6. Offer to create presentation version using /​present