copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
linkedin-updater
Generate LinkedIn profile update instructions based on best practices and career data from XML files. Use when user asks to "update my LinkedIn", "optimize my LinkedIn profile", "improve my LinkedIn", "refresh my LinkedIn", "LinkedIn best practices", "LinkedIn profile update", "LinkedIn SEO", or ...
Full skill instructions
Generate LinkedIn profile update instructions by applying best practices to career data.
1. LOAD CAREER DATA
└─ Read: career-summary.xml (positioning, metrics), career-profile.xml (STAR activities)
2. EXTRACT KEY ELEMENTS
└─ Identity, headline positioning, key metrics, differentiators, keywords
3. APPLY BEST PRACTICES
└─ Generate content for each LinkedIn section per formula/structure
4. OUTPUT INSTRUCTIONS
└─ Save to linkedin/profile-update-{YYYY-MM-DD}.md with copy-paste blocks
From Project Knowledge (experience/ directory):
experience/career-summary.xml — Identity, positioning, key metrics, keywords (quick reference)experience/career-profile.xml — Full career with STAR-formatted activities for Experience bulletsexperience/interview-positioning.xml — Elevator pitch, differentiators, talking pointsExtract from XML files:
| Element | Source | Usage |
|---|---|---|
| Identity | <identity> in career-summary.xml | Name, title, contact info |
| Headline | <positioning><headline> | Starting point for Headline optimization |
| Key Metrics | <key-metrics> | Proof points for About section |
| Differentiators | <differentiators> | Unique value props for About |
| Keywords | <keywords> | SEO terms for all sections |
| STAR Activities | <activity> in career-profile.xml | CAR bullets for Experience |
| Elevator Pitch | <elevator-pitch> in interview-positioning.xml | Hook for About section |
Formula: [Role] | [Specialization] | [Quantified Value] | [Key Differentiator]
Apply formula using:
<current-title><profile-hierarchy><key-metrics><differentiators>Include 2-3 searchable AI keywords: Generative AI, LLMs, AI Strategy, AI Platform
Generate 3 headline options for user to choose from.
Five-Part Structure:
Hook (first 3 lines visible before "see more")
<elevator-pitch> from interview-positioning.xmlWho You Help + Transformation
<positioning> sectionProof Points (3-5 bullets)
<key-metrics>:
Philosophy/Unique Lens
Call to Action
First-person voice. Use 8th grade English. Avoid jargon and hyperbole.
Per Position (3-5 bullets each):
Convert STAR activities to CAR format:
<situation> + <task> for context<action> with power verbs<result> with inline metricsBullet Format:
[Action verb] [what was done] to [address challenge], resulting in [quantified result]
Guidelines:
See references/linkedin-best-practices.md for power verb lists.
Order by keyword tier:
| Tier | Count | Strategy |
|---|---|---|
| Core | Top 3 | Most searched skills for target roles |
| Secondary | Next 7 | Supporting technical/domain skills |
| Long-tail | Remaining | Niche differentiators |
Extract from <keywords> section and <expertise> tiers.
Recommended Core Skills:
Recommend content to add:
Save to: linkedin/profile-update-{YYYY-MM-DD}.md
Document Structure:
# LinkedIn Profile Update Instructions
Generated: {timestamp}
---
## Headline
**Character Count:** [X/220]
### Option 1 (Recommended):
[Generated headline]
### Option 2:
[Alternative headline]
---
## About Section
**Character Count:** [X/2600]
### Copy-Paste Version:
[Generated about section with all 5 parts]
---
## Experience Section Updates
### [Company] | [Title]
**[Dates]**
**Recommended Bullets:**
1. [CAR bullet]
2. [CAR bullet]
3. [CAR bullet]
[Repeat for each position...]
---
## Skills Section
### Recommended Order:
**Top 3 (Core):**
1. [Skill]
2. [Skill]
3. [Skill]
**Next 7 (Secondary):**
4-10. [Skills list]
---
## Featured Section Recommendations
1. [Recommendation]
2. [Recommendation]
---
## Implementation Checklist
- [ ] Update headline
- [ ] Replace About section
- [ ] Update current role bullets
- [ ] Reorder skills
- [ ] Add Featured content
- [ ] Request fresh recommendations
Before delivering, verify:
linkedin/profile-update-{date}.mdreferences/linkedin-best-practices.md — Section formulas, keyword strategy, power verbsexperience/career-summary.xml — Quick reference for identity, metrics, keywordsexperience/career-profile.xml — Full STAR activities for Experience bulletsexperience/interview-positioning.xml — Elevator pitch and differentiatorsMarketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
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