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LinkedIn Post Creator

linkedin-post-creator

Creates high-engagement LinkedIn posts optimized for algorithm reach and audience engagement. This skill should be used when users want to write LinkedIn posts, create content for personal branding, share technical insights, promote business/products, or craft career-related content. Handles hook...

SKILL.md

Full skill instructions

LinkedIn Post Creator

Create viral-worthy LinkedIn posts with proven engagement patterns.

Before Creating Post

GatherFrom
Topic/​messageUser's request
Target audienceAsk if unclear
Post typeDetect from context or ask
Tone preferenceProfessional, Conversational, Educational

Post Creation Workflow

1. Clarify → 2. Hook → 3. Body → 4. CTA → 5. Format → 6. Optimize

Step 1: Clarify Requirements

Ask user (if not clear):

  • What's the main message/​insight?
  • Who's the target audience?
  • Any specific goal? (engagement, leads, awareness)

Step 2: Write the Hook (CRITICAL)

First 2 lines decide if people click "see more". See references/​hooks-library.md.

Hook Formulas:

TypeFormulaExample
Contrarian"Unpopular opinion: [statement]""Unpopular opinion: Your resume doesn't matter."
Story"[Failure/​Success] + Number""I failed 47 interviews before landing Google."
Question"Why do [audience] struggle with [problem]?""Why do developers mass fail system design?"
List"[Number] things [outcome]""5 habits that 10x'd my productivity"
Bold claim"[Surprising statement]""Your LinkedIn profile is losing you jobs."

Step 3: Write Body

Structure (choose based on content):

Story Format:

[Hook]

[Setup - 2 lines]

[Conflict/​Challenge - 2-3 lines]

[Resolution - 2 lines]

[Lesson - 1-2 lines]

[CTA]

List Format:

[Hook]

Here's what I learned:

1. [Point] - [Brief explanation]

2. [Point] - [Brief explanation]

3. [Point] - [Brief explanation]

[Takeaway]

[CTA]

Insight Format:

[Hook]

[Context - why this matters]

[The insight/​framework]

[How to apply it]

[CTA]

Step 4: Add Call-to-Action

End with engagement driver. See references/​hooks-library.md#ctas.

CTA Types:

GoalCTA Example
Comments"What's your experience with this?"
Shares"Share if this resonated."
Follows"Follow for more [topic] insights."
Saves"Save this for later."
DMs"DM me [keyword] for [resource]."

Step 5: Format for Readability

See references/​formatting-guide.md for complete rules.

Key Rules:

  • Short sentences (max 12 words)
  • One idea per line
  • Lots of white space
  • Use → • 1. for lists
  • NO walls of text

Step 6: Optimize for Algorithm

See references/​algorithm-hacks.md for full details.

Quick Checklist:

  • Hook is compelling (first 2 lines)
  • No external links in post body
  • Ends with question/​CTA
  • 1200-1500 characters ideal
  • 0-3 hashtags max (or none)
  • Easy to read on mobile

Post Types

TypeKey ElementsReference
Personal StoryVulnerability, lesson, relatabilitypost-templates.md#story
Technical/​TutorialSteps, code blocks, practical valuepost-templates.md#technical
Career AdviceExperience-based, actionable tipspost-templates.md#career
Business/​PromoValue-first, soft sell, social proofpost-templates.md#business
Engagement BaitPolls, questions, debatespost-templates.md#engagement

Output Format

When creating a post, provide:

## Your LinkedIn Post

[The formatted post ready to copy-paste]

---

**Optimization Tips:**
- Best posting time: [recommendation]
- Suggested hashtags: [if any]
- First comment strategy: [if link needed]
- Expected engagement: [based on type]

What NOT to Do

  • No external links in post body (kills reach 50%)
  • No more than 3 hashtags
  • No generic motivation quotes
  • No walls of text
  • No asking for likes directly
  • No tagging random people

Reference Files

FileContent
references/​hooks-library.md50+ hook templates, CTA examples
references/​algorithm-hacks.mdLinkedIn algorithm secrets, timing, reach
references/​formatting-guide.mdMobile-first formatting rules
references/​post-templates.mdComplete templates for each post type

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