copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
link-verification
Use during content verification - validates all URLs are accessible and quoted text exists verbatim in sources
Full skill instructions
NO DRAFT APPROVAL WITH BROKEN LINKS OR MISMATCHED QUOTES
Every URL must return 200 OK. Every quote must exist verbatim in its source. No exceptions.
Ensure all content maintains link integrity and quote accuracy by:
Activate automatically when:
content-drafting workflowcontent-verification workflowcitation-compliance skill invokes this for URL validationRequirement: All URLs must be accessible with successful HTTP response
Acceptable responses:
Failure responses:
Validation process:
Requirement: All quoted text must match source content exactly
Quote formats to detect:
> "Quoted text in blockquote"
"Inline quoted text"[^1]
"Quoted text with attribution" — Author Name
Validation process:
Pass example:
# Draft
> "Seasonality impacts email engagement by up to 40% during peak periods"
Source: research-source.md
# Source content (research-source.md)
... analysis shows that seasonality impacts email engagement by up to 40% during peak periods such as Black Friday...
✓ Exact match found
Fail example:
# Draft
> "Seasonality significantly affects email performance during holidays"
Source: research-source.md
# Source content (research-source.md)
... seasonality impacts email engagement by up to 40% during peak periods...
✗ Quote not found verbatim (paraphrased)
Forbidden placeholder patterns:
example.com, example.orgTODO, FIXME, TBDhttp://localhost, http://127.0.0.1[insert link], [link here][text]() (empty href)Validation process:
Requirement: Source attribution must match actual source metadata
Validation for citations with attribution:
> "Quote text" — Author Name, Publication Title (2024)
Validation process:
Read:
datasets/marketing/content/{date}_{type}_{slug}/drafts/draft_v{n}.mddatasets/marketing/content/{date}_{type}_{slug}/citations/sources.jsonURLs:
https?://[^\s\)]+
Quotes:
> "([^"]+)"
"([^"]+)"\[[\^\d+]\]
For each URL:
1. WebFetch URL
2. Record status code
3. If 301/302: Follow to final URL and validate
4. If 200 OK: PASS
5. Otherwise: FAIL with error code
For each quote:
1. Identify source reference (footnote, inline link, citation ID)
2. Read source content
3. Search for exact quote match
4. If found verbatim: PASS
5. If paraphrased or missing: FAIL
If all pass:
# Link Verification Report: PASS
## URL Validation
✓ 12 URLs validated successfully
- https://example.com/article1 (200 OK)
- https://example.com/article2 (200 OK)
- [... all URLs listed ...]
## Quote Verification
✓ 8 quotes verified verbatim
- "Quote 1" → Source: research-file.md (match confirmed)
- "Quote 2" → Source: https://source.com (match confirmed)
- [... all quotes listed ...]
## Placeholder Check
✓ No placeholders detected
**Status**: All links and quotes verified
If any fail:
# Link Verification Report: FAIL
## URL Validation
✗ 2 URLs failed:
- https://broken-link.com/article (404 Not Found)
- https://timeout-site.com/page (Timeout after 10s)
✓ 10 URLs passed:
- https://working-link.com/article (200 OK)
- [... other passing URLs ...]
## Quote Verification
✗ 1 quote mismatch:
- "Paraphrased quote text"
- Source: research-file.md
- Expected: Exact match not found
- Action: Verify quote accuracy or remove quote marks
✓ 7 quotes verified
## Placeholder Check
✗ 1 placeholder detected:
- Line 42: "TODO: Add citation here"
**Required fixes**:
1. Fix or remove broken URL: https://broken-link.com/article
2. Fix timeout URL or use archive: https://timeout-site.com/page
3. Verify quote accuracy or remove quote formatting
4. Replace placeholder with actual citation
**Status**: NEEDS_FIX
If PASS:
If FAIL:
Invoked by:
citation-compliance quality gate (for URL validation portion)Relationship:
citation-compliance handles overall source integritylink-verification specializes in URL accessibility and quote accuracyInvoked by:
content-verification workflow (explicit verification step)content-drafting workflow (before marking draft complete)Blocking behavior:
For transient failures:
If URL fails with timeout or 5xx error:
Do not retry:
Link verification passes when:
| Mistake | Fix |
|---|---|
| Ignoring 301 redirects | Follow redirect and verify final destination |
| Accepting paraphrased quotes | Find verbatim match or remove quote formatting |
| Leaving placeholder links | Replace with actual sources |
| Skipping retries for timeouts | Retry once, then report if still failing |
| Not checking attribution accuracy | Verify author/title match source metadata |
Common excuses that are explicitly rejected:
| Rationalization | Reality |
|---|---|
| "Link worked yesterday" | Verify every time. No assumptions. |
| "Quote is close enough" | Verbatim or not a quote. |
| "Placeholder is obvious" | Replace with actual source. |
| "One broken link is fine" | Zero tolerance. Fix or fail. |
| "We'll verify later" | Verify now or block workflow. |
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