Leavn Ops: App Store Optimization Skill

Leavn Ops: App Store Optimization Skill

Use this skill when optimizing Leavn's App Store presence, researching keywords, or responding to reviews.

CLI Commands Available

# Research keywords for topic
leavn-ops aso keywords "bible study app"

# Generate localized listings
leavn-ops aso localize --source en-US --targets es-ES,de-DE,fr-FR

# Draft review responses
leavn-ops aso reviews

ASO Best Practices

Keyword Strategy

Keyword Sources

1. Competitor Analysis: What keywords do YouVersion, Hallow, Pray.com rank for?
2. Autocomplete: Type in App Store search for suggestions
3. Related Searches: Bottom of search results
4. Review Mining: What words do users use to describe apps?

Keyword Placement Priority

1. App Name (30 chars) - Highest weight
2. Subtitle (30 chars) - High weight
3. Keyword Field (100 chars) - Medium weight
4. Description - Indexed for search

Leavn Keyword Categories

• Primary: bible, prayer, devotional, faith, christian
• Secondary: meditation, spiritual, wellness, daily, morning
• Long-tail: bible study app, daily devotional, prayer journal
• Competitor: alternatives to [competitor names]

App Store Listing Optimization

Title Formula

Leavn - [Primary Value Prop] Example: Leavn - Bible & Daily Devotionals

Subtitle Formula

[Benefit] | [Feature] | [Feature] Example: Prayer Journal | AI Devotions | Audio

Description Structure

1. Hook (first 3 lines visible): Clear value proposition
2. Features: Bullet points with keywords naturally included
3. Social Proof: Ratings, testimonials
4. CTA: Download now

Screenshot Optimization

Best Practices

1. First Screenshot: Show primary value (Bible + AI devotionals)
2. Lifestyle Context: Show app in real-world use
3. Feature Callouts: Text overlays explaining benefits
4. Consistent Style: Match brand colors and typography
5. Device Frames: Optional but professional

Screenshot Order Strategy

1. Hero shot (main value prop)
2. Bible reading feature
3. Devotional/​AI feature
4. Prayer/​community feature
5. Personalization/​settings

Review Response Framework

Positive Reviews (4-5 stars)

• Thank the user genuinely
• Highlight what they loved
• Invite them to try another feature
• Keep it brief (2-3 sentences)

Thank you so much for your kind words, [Name]! We're thrilled
that the daily devotionals have been meaningful for you.
Have you tried the prayer journal feature? We think you'd
love it!

Negative Reviews (1-2 stars)

• Acknowledge their frustration
• Apologize without being defensive
• Offer concrete solution
• Invite direct contact

We're sorry to hear about your experience, [Name]. That's
definitely not what we want for our users. We'd love to help
resolve this - could you email us at [email protected] with
more details? We'll prioritize your case.

Feature Requests

• Thank them for the idea
• Explain current status (if planned)
• Invite them to reach out

Localization Priority

Tier 1 (High Priority)

• English (US)
• Spanish (ES, MX)
• Portuguese (BR)

Tier 2 (Medium Priority)

• German (DE)
• French (FR)
• Chinese Simplified (CN)

Tier 3 (Growth Markets)

• Korean (KR)
• Japanese (JP)
• Arabic (SA)
• Hebrew (IL)

A/​B Testing

What to Test

1. Icon variations
2. First screenshot
3. Subtitle wording
4. App preview video vs static

Testing Strategy

• Run each test for 7+ days
• Change one variable at a time
• Measure: Conversion rate, impressions, downloads

Integration with Research

After running ASO commands:

1. Use leavn-ops research competitors to analyze competitor ASO
2. Use leavn-ops research sentiment to find user language
3. Update keywords monthly based on performance

Output Location

All ASO content saved to: ~/​.local/​share/​leavn-ops/​outputs/