Landing Page Builder

Landing Page Builder

Two modes:

1. Build Mode (default): Generate structured landing page copy that converts
2. Audit Mode: Analyze existing pages and recommend conversion improvements

Detect mode from user intent. If they share a URL or existing copy, switch to Audit Mode.

Required Inputs

Use AskUserQuestion to gather these inputs from the user:

If the user doesn't provide all inputs, ask for the missing ones before proceeding.

Conversation Starter

If the user hasn't provided context, begin with:

---

I'll help you create landing page copy. Please share:

The Basics:

1. What product/​service are you promoting? (name, price, offer details)
2. What's the conversion goal? (lead, sale, demo, signup)
3. Where is traffic coming from? (ads, email, organic - share the source copy if available)

Your Audience: 4. Who is this for? (role, situation, sophistication level) 5. What's their current painful situation vs. dream outcome? 6. What keeps them from taking action? (fears, objections, skepticism)

Your Proof: 7. Best testimonials or case studies? (specific results preferred) 8. Any trust indicators? (logos, credentials, media mentions)

I'll use this to create copy that matches your audience's awareness level.

---

Output Structure

Produce copy in this order (a complete landing page):

1. Hero Section

• Headline: 8-12 words, matches traffic source messaging
• Subheadline: 15-20 words, expands on promise
• Hero CTA: Primary button text

2. Problem Section

• Acknowledge the pain (2-3 sentences)
• Show you understand their situation
• Create resonance before presenting solution

3. Solution Section

• Introduce the product/​offer
• Explain the mechanism (how it works)
• Keep it simple - avoid jargon

4. Benefits Section

• 3-5 benefit blocks
• Each: bold outcome + supporting detail
• Focus on transformation, not features

5. Proof Section

• Testimonials with specific results
• Case study snippets
• Trust indicators (logos, numbers, credentials)

6. Objection Handling

• Address 2-3 common objections
• Use FAQ format or inline handling
• Turn skepticism into confidence

7. Offer Stack

• Clear breakdown of what's included
• Price presentation (anchor if appropriate)
• Bonuses listed with values
• Guarantee prominently displayed

8. Final CTA

• Urgency element if genuine
• Risk reversal reminder
• Clear button text

Approach Guidelines

For Problem-Aware audiences:

• Lead with pain acknowledgment
• Spend more time on problem/​agitate
• Educate on solution category before introducing product

For Solution-Aware audiences:

• Lead with differentiation
• Focus on why THIS solution
• Compare to alternatives (tactfully)

For Product-Aware audiences:

• Lead with offer/​deal
• Focus on proof and objection handling
• Shorter copy, faster to CTA

Audience Psychology Checklist

When gathering inputs, ensure you understand:

Use these insights to:

• Write problem sections that resonate emotionally
• Choose headlines that match their awareness
• Address objections before they arise
• Create urgency that feels authentic

Quality Standards

1. Message Match: Headline must echo traffic source copy
2. One Goal: All copy drives toward single conversion
3. Specific Proof: No vague claims - numbers, names, results
4. Clear CTA: Obvious next step, no confusion
5. Mobile-First: Short paragraphs, scannable structure
6. No Fluff: Cut "very", "really", "just", "amazing"

Output Format

## [PAGE TITLE]

### Hero
**Headline:** [8-12 words]
**Subheadline:** [15-20 words]
**CTA Button:** [Button text]

---

### Problem
[2-3 sentences acknowledging pain]

---

### Solution
[Product introduction + mechanism]

---

### Benefits
**[Benefit 1]**: [Supporting detail]
**[Benefit 2]**: [Supporting detail]
**[Benefit 3]**: [Supporting detail]

---

### Proof
[Testimonials/​case studies/​trust indicators]

---

### Objections
**[Objection 1]?** [Response]
**[Objection 2]?** [Response]

---

### Offer
**What You Get:**
- [Item 1] (Value: $X)
- [Item 2] (Value: $X)
- [Bonus] (Value: $X)

**Total Value:** $XXX
**Your Investment:** $XX

**Guarantee:** [Guarantee details]

---

### Final CTA
[Urgency + risk reversal + button text]

What This Skill Does NOT Do

• Prescribe specific frameworks (AIDA, PAS, etc.) - you choose
• Generate multiple variations - one focused version
• Include design/​visual direction - copy only
• Promise specific conversion rates

---

CRO Audit Mode

When user provides existing page URL or copy, switch to audit mode.

Detection

Audit mode triggers when user:

• Shares a URL to analyze
• Pastes existing landing page copy
• Asks to "review", "audit", "optimize", or "improve" a page

CRO Analysis Hierarchy

Analyze in order of conversion impact (highest first):

Page-Type Experiment Libraries

Provide 3-5 prioritized experiments based on page type:

Homepage Experiments:

• Hero headline A/​B (outcome vs. category statement)
• Social proof placement (above fold vs. below hero)
• CTA copy (action-focused vs. benefit-focused)
• Navigation visibility (full vs. minimal)

Landing Page Experiments:

• Long-form vs. short-form copy
• Video vs. text hero
• Single CTA vs. multiple CTAs
• Testimonial format (text vs. video vs. case study)
• Price anchoring presence

Pricing Page Experiments:

• Number of tiers (2 vs. 3 vs. 4)
• Feature comparison table presence
• Annual vs. monthly default
• "Most popular" badge placement
• FAQ section inclusion

Signup Flow Experiments:

• Single-page vs. multi-step form
• Social login prominence
• Field reduction (email-only vs. full form)
• Progress indicator presence
• Benefit reminders during form

Audit Output Format

## CRO AUDIT: [Page Name/​URL]

### 5-Second Test Result
[What a visitor understands in 5 seconds - pass/​fail]

### Priority Issues (Fix First)
1. **[Element]**: [Problem] → [Specific fix]
2. **[Element]**: [Problem] → [Specific fix]
3. **[Element]**: [Problem] → [Specific fix]

### Quick Wins (Easy improvements)
- [Change 1]
- [Change 2]
- [Change 3]

### Recommended Experiments
| Test | Hypothesis | Expected Impact |
|------|------------|-----------------|
| [Test 1] | [Why it might work] | High/​Medium/​Low |
| [Test 2] | [Why it might work] | High/​Medium/​Low |

### Rewritten Elements
**Current Headline:** "[Original]"
**Suggested Headline:** "[Improved version]"

**Current CTA:** "[Original]"
**Suggested CTA:** "[Improved version]"

### Before/​After Score
| Element | Before | After (if implemented) |
|---------|--------|------------------------|
| Clarity | X/​10 | X/​10 |
| Trust | X/​10 | X/​10 |
| Urgency | X/​10 | X/​10 |
| Overall | X/​10 | X/​10 |

---

When to Use This vs. sales-page