copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
json-ld-schemas
JSON-LD structured data for Organization, Person, Service, Product, FAQPage, and BreadcrumbList with reusable components. Use when implementing schema.org markup, adding rich snippets, or improving search engine understanding of page content.
Full skill instructions
// components/seo/JsonLd.tsx
interface JsonLdProps {
data: Record<string, unknown>;
}
export function JsonLd({ data }: JsonLdProps) {
return (
<script
type="application/ld+json"
dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}
/>
);
}
// components/seo/OrganizationJsonLd.tsx
import { JsonLd } from './JsonLd';
interface OrganizationJsonLdProps {
locale: string;
}
export function OrganizationJsonLd({ locale }: OrganizationJsonLdProps) {
const siteUrl = process.env.NEXT_PUBLIC_SITE_URL;
const data = {
'@context': 'https://schema.org',
'@type': 'LocalBusiness',
'@id': `${siteUrl}/#organization`,
name: 'Studio Name',
url: siteUrl,
logo: `${siteUrl}/logo.png`,
image: `${siteUrl}/studio.jpg`,
description: 'Professional Pilates and Yoga coaching',
priceRange: '$$',
areaServed: {
'@type': 'City',
name: 'Istanbul',
},
availableLanguage: ['Portuguese', 'English', 'Turkish', 'Spanish', 'French', 'German'],
sameAs: [
'https://instagram.com/studioname',
'https://facebook.com/studioname',
],
contactPoint: {
'@type': 'ContactPoint',
telephone: '+90-xxx-xxx-xxxx',
contactType: 'customer service',
availableLanguage: ['Portuguese', 'English', 'Turkish'],
},
};
return <JsonLd data={data} />;
}
// components/seo/PersonJsonLd.tsx
export function PersonJsonLd() {
const siteUrl = process.env.NEXT_PUBLIC_SITE_URL;
const data = {
'@context': 'https://schema.org',
'@type': 'Person',
'@id': `${siteUrl}/#trainer`,
name: 'Trainer Name',
jobTitle: 'Certified Pilates & Yoga Instructor',
description: 'Experienced instructor specializing in...',
image: `${siteUrl}/trainer.jpg`,
url: `${siteUrl}/about`,
sameAs: ['https://linkedin.com/in/trainername'],
knowsAbout: [
'Pilates',
'Yoga',
'Posture Correction',
'Strength Training',
'Mobility',
],
hasCredential: [
{
'@type': 'EducationalOccupationalCredential',
name: 'Certified Pilates Instructor',
credentialCategory: 'Professional Certification',
},
],
};
return <JsonLd data={data} />;
}
// components/seo/ServiceJsonLd.tsx
import type { Service } from '@/types';
interface ServiceJsonLdProps {
service: Service;
locale: string;
}
export function ServiceJsonLd({ service, locale }: ServiceJsonLdProps) {
const siteUrl = process.env.NEXT_PUBLIC_SITE_URL;
const data = {
'@context': 'https://schema.org',
'@type': 'Service',
'@id': `${siteUrl}/${locale}/services/${service.slug}`,
name: service.name,
description: service.longDesc,
provider: {
'@id': `${siteUrl}/#organization`,
},
areaServed: {
'@type': 'City',
name: 'Istanbul',
},
serviceType: service.tags.join(', '),
offers: {
'@type': 'Offer',
price: service.priceFrom,
priceCurrency: 'EUR',
availability: 'https://schema.org/InStock',
},
};
return <JsonLd data={data} />;
}
// components/seo/ProductJsonLd.tsx
import type { Programme } from '@/types';
interface ProductJsonLdProps {
programme: Programme;
locale: string;
}
export function ProductJsonLd({ programme, locale }: ProductJsonLdProps) {
const siteUrl = process.env.NEXT_PUBLIC_SITE_URL;
const data = {
'@context': 'https://schema.org',
'@type': 'Product',
'@id': `${siteUrl}/${locale}/programmes/${programme.slug}`,
name: programme.title,
description: programme.outcomes.join('. '),
category: 'Digital Fitness Programme',
offers: {
'@type': 'Offer',
price: programme.price,
priceCurrency: 'EUR',
availability: 'https://schema.org/InStock',
url: `${siteUrl}/${locale}/programmes/${programme.slug}`,
},
brand: {
'@id': `${siteUrl}/#organization`,
},
};
return <JsonLd data={data} />;
}
// components/seo/FAQPageJsonLd.tsx
import type { FAQGroup } from '@/types';
interface FAQPageJsonLdProps {
faqs: FAQGroup[];
}
export function FAQPageJsonLd({ faqs }: FAQPageJsonLdProps) {
const allQuestions = faqs.flatMap((group) =>
group.items.map((item) => ({
'@type': 'Question',
name: item.question,
acceptedAnswer: {
'@type': 'Answer',
text: item.answer,
},
}))
);
const data = {
'@context': 'https://schema.org',
'@type': 'FAQPage',
mainEntity: allQuestions,
};
return <JsonLd data={data} />;
}
// components/seo/BreadcrumbJsonLd.tsx
interface BreadcrumbItem {
name: string;
href: string;
}
interface BreadcrumbJsonLdProps {
items: BreadcrumbItem[];
locale: string;
}
export function BreadcrumbJsonLd({ items, locale }: BreadcrumbJsonLdProps) {
const siteUrl = process.env.NEXT_PUBLIC_SITE_URL;
const data = {
'@context': 'https://schema.org',
'@type': 'BreadcrumbList',
itemListElement: items.map((item, index) => ({
'@type': 'ListItem',
position: index + 1,
name: item.name,
item: `${siteUrl}/${locale}${item.href}`,
})),
};
return <JsonLd data={data} />;
}
// components/seo/WebPageJsonLd.tsx
interface WebPageJsonLdProps {
title: string;
description: string;
locale: string;
path: string;
lastUpdated?: string;
}
export function WebPageJsonLd({
title,
description,
locale,
path,
lastUpdated,
}: WebPageJsonLdProps) {
const siteUrl = process.env.NEXT_PUBLIC_SITE_URL;
const data = {
'@context': 'https://schema.org',
'@type': 'WebPage',
name: title,
description,
url: `${siteUrl}/${locale}${path}`,
inLanguage: locale,
isPartOf: {
'@type': 'WebSite',
'@id': `${siteUrl}/#website`,
name: 'Studio Name',
url: siteUrl,
},
...(lastUpdated && { dateModified: lastUpdated }),
};
return <JsonLd data={data} />;
}
// app/[locale]/services/page.tsx
export default async function ServicesPage({ params }: Props) {
const { locale } = await params;
const services = await getServices(locale as Locale);
return (
<>
<OrganizationJsonLd locale={locale} />
<BreadcrumbJsonLd
locale={locale}
items={[
{ name: 'Home', href: '' },
{ name: 'Services', href: '/services' },
]}
/>
{/* Page content */}
</>
);
}
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