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Instantly.ai Skill

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Instantly.ai cold email outreach API - manage campaigns, leads, accounts, and analytics. Use for cold email automation, lead management, campaign creation/monitoring, and email account warmup.

SKILL.md

Full skill instructions

Instantly.ai Skill

Manage cold email outreach via the Instantly.ai API V2. This skill provides full access to campaigns, leads, email accounts, analytics, and more.

Setup

  1. Get your API key from Instantly Dashboard → Settings → API Key
  2. Set the environment variable:
    export INSTANTLY_API_KEY="your-api-key-here"
    
    Or add to your shell profile / Clawdbot config.

Note: API access requires Hypergrowth plan or above.

Usage

Use the CLI script for all operations:

# List campaigns
<skill>/​scripts/​instantly.py campaigns list

# Get campaign details
<skill>/​scripts/​instantly.py campaigns get <campaign_id>

# List leads in a campaign
<skill>/​scripts/​instantly.py leads list --campaign <campaign_id>

# Add a lead
<skill>/​scripts/​instantly.py leads create --campaign <campaign_id> --email "[email protected]" --first-name "John"

# List email accounts
<skill>/​scripts/​instantly.py accounts list

# Get analytics
<skill>/​scripts/​instantly.py analytics summary --campaign <campaign_id>

Commands Reference

Campaigns

CommandDescription
campaigns listList all campaigns
campaigns get <id>Get campaign details
campaigns create --name "..." --schedule "..."Create new campaign
campaigns update <id> --name "..."Update campaign
campaigns launch <id>Launch/​activate campaign
campaigns pause <id>Pause campaign

Leads

CommandDescription
leads list --campaign <id>List leads in campaign
leads get <id>Get lead details
leads create --campaign <id> --email "..."Add lead to campaign
leads update <id> --status <n>Update lead status
leads delete <id>Delete lead
leads bulk-add --campaign <id> --file <csv>Bulk add leads from CSV

Lead Status Codes:

  • 1 = Active
  • 2 = Paused
  • 3 = Completed
  • -1 = Bounced
  • -2 = Unsubscribed
  • -3 = Skipped

Interest Status:

  • 1 = Interested
  • 2 = Meeting Booked
  • 3 = Meeting Completed
  • 4 = Won
  • 0 = Out of Office
  • -1 = Not Interested
  • -2 = Wrong Person
  • -3 = Lost
  • -4 = No Show

Accounts (Email Sending Accounts)

CommandDescription
accounts listList all email accounts
accounts get <email>Get account details
accounts create --email "..." --imap-host "..." ...Add email account
accounts update <email> --daily-limit 50Update account settings
accounts warmup-start <email>Start warmup
accounts warmup-pause <email>Pause warmup

Account Status:

  • 1 = Active
  • 2 = Paused
  • -1 = Connection Error
  • -2 = Soft Bounce Error
  • -3 = Sending Error

Analytics

CommandDescription
analytics summary --campaign <id>Campaign summary stats
analytics daily --campaign <id> --days 7Daily breakdown

Lead Lists

CommandDescription
lists listList all lead lists
lists get <id>Get list details
lists create --name "..."Create lead list

Emails (Unibox)

CommandDescription
emails list --campaign <id>List emails in campaign
emails get <id>Get email details
emails reply <id> --message "..."Send reply

Webhooks

CommandDescription
webhooks listList webhooks
webhooks create --url "..." --event "..."Create webhook
webhooks delete <id>Delete webhook

Webhook Events:

  • lead_interested
  • email_sent
  • email_opened
  • email_clicked
  • email_replied
  • lead_unsubscribed

Common Workflows

Check Campaign Health

# See all campaigns with status
<skill>/​scripts/​instantly.py campaigns list

# Get detailed analytics for underperforming campaign
<skill>/​scripts/​instantly.py analytics summary --campaign <id>

# Check account health
<skill>/​scripts/​instantly.py accounts list

Add Leads to Running Campaign

# Single lead
<skill>/​scripts/​instantly.py leads create \
  --campaign <campaign_id> \
  --email "[email protected]" \
  --first-name "Jane" \
  --last-name "Doe" \
  --company "ACME Inc"

# Bulk from CSV (email,first_name,last_name,company_name columns)
<skill>/​scripts/​instantly.py leads bulk-add \
  --campaign <campaign_id> \
  --file /​path/​to/​leads.csv

Monitor Replies

# List recent replies
<skill>/​scripts/​instantly.py emails list --campaign <id> --type reply

# Get conversation thread
<skill>/​scripts/​instantly.py emails get <email_id>

Output Formats

All commands support --format option:

  • table (default) - Human-readable table
  • json - Full JSON response
  • csv - CSV for spreadsheets

Example:

<skill>/​scripts/​instantly.py leads list --campaign <id> --format csv > leads.csv

Error Handling

The script returns standard exit codes:

  • 0 = Success
  • 1 = API error (check message)
  • 2 = Invalid arguments

API errors include the Instantly error message in stderr.

Rate Limits

Instantly API has rate limits. The script handles 429 responses with automatic retry and exponential backoff.

API Reference

Full API docs: https://developer.instantly.ai/api/v2

Base URL: https://api.instantly.ai/​api/​v2/ Authentication: Bearer token in Authorization header

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