Idea Evaluation

Idea Evaluation

Overview

Systematically assess solution ideas to prioritize which ones to pursue through prototyping.

When to Use

• During Ideate phase after generating multiple ideas
• When deciding which ideas to prototype
• When stakeholders or leadership ask for prioritization
• Before committing resources to development

How to Apply

1. Grade on Two Dimensions

IMPACT — How much value would this create?

• High: Solves major pain point, affects many users, strategic value
• Medium: Improves experience, helps some users, supports goals
• Low: Nice improvement, limited scope, minor benefit

FEASIBILITY — How realistic is this to build/​implement?

• High: Clear path, existing tech, reasonable timeline/​resources
• Medium: Some unknowns, might need new tech, moderate complexity
• Low: Major technical challenges, unclear if possible, high cost

2. Plot on Impact/​Feasibility Matrix

       FEASIBILITY
       Low    Med    High
    ┌─────────────────────┐
H   │       │  B  │  A   │
I   │       │     │      │
M   ├───────┼─────┼──────┤
P   │       │  C  │  B   │
A   │       │     │      │
C   ├───────┼─────┼──────┤
T   │   D   │  D  │  C   │
    └─────────────────────┘

A tier: High impact, High feasibility → Prioritize B tier: High impact, Med feasibility OR Med impact, High feasibility → Consider C tier: Med impact, Med feasibility OR Low impact, High feasibility → Maybe later D tier: Low feasibility or Low impact → Park or discard

3. Consider Additional Factors

Beyond impact/​feasibility:

• Stakeholder priority: What do users care about most?
• Strategic fit: Aligns with business goals?
• Dependencies: Blocks or enables other ideas?
• Learning value: Will prototyping teach us something important?
• Risk: What happens if we're wrong?

4. Make Recommendations

For each tier:

A tier: "Prototype immediately. This addresses [key insight] with clear path forward."

B tier: "Strong candidate. Needs [feasibility spike / user validation / resource check] before committing."

C tier: "Interesting but not priority. Revisit if A/​B tier ideas fail or after launch."

D tier: "Park for now. [Technical barriers / unclear value / other ideas are stronger]."

5. Document in currentstate.json

{
  "id": "idea1",
  "title": "Offline data capture",
  "description": "Allow field techs to log data without connection, sync when back online",
  "impact": "high",
  "feasibility": "high",
  "status": "ideated",
  "idea_doc_link": "ideas/​offline_capture.md"
}

Evaluation Example

Idea: "AI-powered predictive maintenance alerts"

• Impact: High — Prevents costly downtime, major pain point
• Feasibility: Low — Need ML expertise, training data, unclear accuracy
• Grade: B tier
• Recommendation: Validate predictive value with simple rule-based alerts first, then explore AI if rules prove useful

Idea: "Quick-capture field form"

• Impact: High — Addresses #1 user frustration with current 10-step process
• Feasibility: High — Straightforward UI work, existing tech
• Grade: A tier
• Recommendation: Prototype immediately, test with 5 field techs

Tips

• Involve the whole DesignTeam
• Get stakeholder input on impact
• Validate feasibility with technical experts
• Don't over-engineer low-hanging fruit
• High impact + Low feasibility may need research spike first
• Re-evaluate as you learn more
• Document reasoning, not just grades