copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
fluff-detector
Detect human-oriented content in LLM artifacts. Flags attribution, personas, redundant explanations, marketing language, and decorative elements that waste tokens without improving LLM behavior.
Full skill instructions
Verify that agents, commands, and skills are written for LLM consumption, not human readers. Every token should improve execution, not provide comfort or credibility.
Content that establishes credibility for humans but has no LLM value.
| Pattern | Example | Problem |
|---|---|---|
| "Inspired by X" | "Inspired by DHH's approach" | LLM can't retrieve by author |
| "Based on X's methodology" | "Based on Martin Fowler's patterns" | Pure credibility signal |
| "According to X" | "According to industry experts" | Appeal to authority |
| "As recommended by" | "As recommended by Google" | No execution value |
Exception: Names that define a style (e.g., "DHH-style Rails") are functional, not attribution.
Detection pattern:
(inspired by|based on|according to|as recommended by|following|using|applying)\s+[A-Z][a-z]+('s)?
Inspirational or philosophical quotes that add no functional value.
| Pattern | Example |
|---|---|
| Epigraph quotes | "The best code is no code" - Someone |
| Philosophy | "In the spirit of simplicity..." |
| Motivation | "Great engineers always..." |
Detection pattern:
^>\s*[""].*[""].*[-—]\s*[A-Z]
[""][^""]{20,}[""][\s]*[-—]
Role descriptions that tell the LLM what it "is" instead of what to do.
| Pattern | Example | Better |
|---|---|---|
| Identity statements | "You are a senior engineer" | (delete) |
| Capability claims | "You have deep expertise in..." | (delete) |
| Personality traits | "You are helpful and thorough" | (delete) |
| Self-reference | "As an AI assistant..." | (delete) |
Detection pattern:
^(You are|As an?|I am|Acting as)\s+(a |an |the )?[a-z]+(ly)?\s+(and\s+[a-z]+\s+)?
Explaining what LLMs already know or can infer.
| Pattern | Example |
|---|---|
| Tool explanations | "The Read tool allows you to read files" |
| Obvious context | "This agent is used for..." |
| Meta-commentary | "The following section describes..." |
| Format explanations | "The output should be formatted as..." (when showing format) |
Detection pattern:
(this (agent|skill|command) (is used|helps|allows|enables))
(the following (section|content|instructions))
(as (shown|described|mentioned) (above|below|previously))
Promotional or sales-oriented language inappropriate for LLM instructions.
| Pattern | Example |
|---|---|
| Superlatives | "Best-in-class", "world-class", "cutting-edge" |
| Promises | "Ensures perfect results", "guarantees success" |
| Buzzwords | "Revolutionary", "game-changing", "next-gen" |
| Vague claims | "Highly efficient", "extremely powerful" |
Detection pattern:
(best-in-class|world-class|cutting-edge|state-of-the-art|revolutionary|game-chang|next-gen|highly efficient|extremely powerful|ensures? (perfect|optimal)|guarantee)
Uncertainty markers that add no value.
| Pattern | Example | Better |
|---|---|---|
| "Try to" | "Try to follow best practices" | "Follow best practices" |
| "Attempt to" | "Attempt to minimize errors" | "Minimize errors" |
| "Consider" | "Consider using X" | "Use X when Y" |
| "Maybe" | "Maybe add validation" | "Add validation if X" |
Detection pattern:
\b(try to|attempt to|consider\s+(using|adding|implementing)|you (might|may|could) want to|perhaps|maybe)\b
Zero-information phrases that pad content.
| Pattern | Delete |
|---|---|
| "It's important to note that" | ✓ |
| "Please keep in mind that" | ✓ |
| "It goes without saying" | ✓ |
| "Needless to say" | ✓ |
| "In order to" | Use "to" |
| "Due to the fact that" | Use "because" |
| "At this point in time" | Use "now" |
Detection pattern:
(it('s| is) (important|worth|crucial) to (note|mention|remember)|please (keep in mind|note|remember)|goes without saying|needless to say|in order to|due to the fact|at this point in time|as a matter of fact|for all intents and purposes)
./scripts/detect-fluff.sh path/to/file.md
for agent in plugins/*/agents/**/*.md; do
./scripts/detect-fluff.sh "$agent"
done
- name: Detect Fluff
run: |
find plugins -name "*.md" -path "*/agents/*" -o -name "*.md" -path "*/skills/*" -o -name "*.md" -path "*/commands/*" | while read f; do
.claude/skills/fluff-detector/scripts/detect-fluff.sh "$f" || exit 1
done
Analyzing: plugins/majestic-engineer/agents/qa/test-reviewer.md
[WARN] Line 12: Attribution signal
> "Based on Kent Beck's TDD principles"
Suggestion: Remove attribution or rephrase as pattern name
[WARN] Line 45: Persona fluff
> "You are an expert test reviewer with deep knowledge"
Suggestion: Delete - LLM doesn't need identity statements
[WARN] Line 78: Filler phrase
> "It's important to note that tests should be isolated"
Suggestion: "Tests should be isolated"
Summary: 3 fluff instances found
| Level | Action | Example |
|---|---|---|
| ERROR | Must fix | Persona statements, marketing language |
| WARN | Should fix | Attribution, hedging, fillers |
| INFO | Consider | Redundant explanations (may be intentional) |
Some patterns have legitimate uses:
| Pattern | Legitimate Use |
|---|---|
| "Based on" | "Based on user input" (not attribution) |
| "Consider" | In decision trees with conditions |
| Names | When defining a style (DHH, Warren Buffett) |
The script uses context analysis to reduce false positives.
| Code | Meaning |
|---|---|
| 0 | No fluff detected |
| 1 | Warnings found (non-blocking) |
| 2 | Errors found (blocking) |
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