Firmographic Analysis Skill

firmographic-analysis

Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.

majiayu000/claude-skill-registry·0installs663starsMarketing

SKILL.md

Full skill instructions

Firmographic Analysis Skill

When to Use

Prioritizing enriched accounts for GTM plays.
Building segments for ABM, territory planning, or personalized campaigns.
Validating enriched firmographic data quality.

Framework

Normalize Fields – ensure industry, size, revenue, region, and funding fields use consistent taxonomies.
Scoring Matrix – apply ICP scoring (industry fit, employee band, revenue, growth rate).
Trigger Detection – highlight events like funding, IPO prep, hiring spikes, geographic expansion.
Segment Mapping – assign each company to journey stages or playbooks (e.g., "High-growth SaaS 200-500").
Recommendation Output – produce persona targets, value props, and urgency level per segment.

Templates

Segment summary table (columns: segment, criteria, TAM, coverage owner, next action).
Trigger event log with timestamps/source, impact rating, and follow-up play.
Messaging workbook mapping persona × segment × proof points for instant enablement pulls.

Tips

Keep taxonomy dictionaries centrally managed so enrichment jobs and analytics share the same lookups.
Re-score accounts quarterly or after major firmographic events (funding, layoffs) to keep priorities fresh.
Pair quant scores with qualitative notes from AEs/CSMs to avoid over-rotating on enrichment data alone.

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/majiayu000/claude-skill-registry --skill firmographic-analysis

View on GitHub

skills/data/firmographic-analysis/SKILL.md

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